It’s also why you need to fill out the work experience and education section of Linkedin carefully.
Simply fill out this section of your profile with as much detail as possible, so you appear knowledgeable and authoritative.
Write a wicked description
The description area of your profile is an opportunity to use storytelling or showcase what makes you special.
Here’s an example of a great Linkedin profile description:
It begins with a personal story that draws you in, but also mixes in how they become an entrepreneur, along with notable achievements. This is a great template to try for yourself.
Use a call to action and hashtags
Now it’s time to get down and dirty.
When you content mark on Linkedin, it’s crucial that you use a call to action to invite users to click through.
Calls to action are psychologically proven to be effective at making people make choices.
Here are some more examples of calls to action you can use:
Act right now
Add to ___
Be sure to ___
Call us today for a free ___
Check our ___
Check out this ___
Click the button
Click to read more
Learn about ___
Come see ___
Compare ___ and ___
Don’t forget to ___
Don’t miss out on ___
Additionally, you want to take advantage of hashtags, as these will place your content in front of more users on Linkedin. Those searching for hashtags you use will find your content, read it, and share it.
When you’re ready to share a blog post, type the pound symbol followed by a relevant phrase. Linkedin will give you some ideas via a dropdown menu, as well. Use a few at max to avoid looking like spam.
The key to success on Linkedin isn’t just promoting a blog via the feed, though. You need to join groups, and post your articles there, too.
That brings me to my next point.
Promoting via Linkedin groups
Groups can have hundreds of thousands of members that will eat up your content like a turkey on Thanks Giving.
Begin by clicking the “Work” tab on the top navigation and clicking “Groups” on the sidebar popup.
Here you can search for groups that are relevant to your industry. For example, you may want to search for “SEO” if you primarily publish content on search engine marketing. That way you hyper-target the best audience to interact with.
Join as many of these groups as you like. The maximum amount you can be a part of is 50. Imagine the audience you will have when you reach this cap.
Once you’re ready to share a blog post, click the “Start a post” button and use the strategies you learned earlier about calls to actions and hashtags.
Every time you publish a new article, share it in every group that you are a part of. Ensure that you reply to comments and remain as an active member of the group, otherwise, it looks like you’re spamming.
You can use it very similarly to Linkedin, where both the news feed and groups act as useful channels to share your content. Here’s how to pull it off correctly.
Create a Facebook page for your brand
Navigate to the “Pages” section of Facebook here. Click the “Create Page” from the top right afterward
Next, choose the correct type of page you’d like to make. If you’re an agency or brand, choose the first option. Public speakers or solopreneurs may be better choosing the second one.
Enter a page name, choose a category, and fill out the address of your business on the next page if you chose the first option. The required information isn’t much different for community or public figures.
Upload your logo or a high quality photo for your page on the next step.
The cover photo is the image that acts as a banner for your page, and should directly relate to what you specialize in. I recommend using it as a way to promote on SMM panel or special offers, as well.
Lastly, it’s time to drive traffic! Click the “Create Post” button and paste in the URL to your blog post.
Use relevant hashtags to get it in front of more people, and choose an interesting preview image.
Become active in Facebook groups
You can grow a name for yourself and drive users to your blog through Facebook groups, similar to Linkedin earlier.
Begin by typing in a phrase that relates to your industry or niche, and filtering the results by groups.
Click the “Join” button on any active large groups. Once you’re accepted, you can share content as you normally would on Facebook.
It is crucial that you remain active, responding to comments, and providing further insight if anyone asks for it.
Specifically, you want to post infographics that link back to your articles. Here’s how to make beautiful infographics and share them on Pinterest.
Step 1: Use Canva to make infographics
I’ve recommended Canva many times on my site because it’s plain old awesome!
It’s completely free and empowers bloggers to create stunning graphics to impress their visitors with.
Sign up for an account and click the infographic option or search for it.
Choose a template from the sidebar, and replace the text and images to sum up one of your blog posts.
The “Elements” tab from the left sidebar is where you fill find cartoons, shapes, lines, and other things to spice up your graphic.
Once you’re finished, click the download button from the top right.
Step 2: Create a board on Pinterest
Navigate to your profile page, and click the “Boards” tab. Select the “Create board” option alongside your existing boards if you have some already.
Give it a descriptive name that sums up all of the images you will pin to it. It’s wise to separate every topic into different boards, so users can easily navigate your page.
Step 3: Upload your graphic!
Click the red plus button on the top right of Pinterest and hit “Create Pin.” Upload your infographic, and give it an exciting name and Make sure that you add the URL of the original article at the bottom of the pin, and attach it to the correct board. Once you’re finished, hit the save button!
Promote on Reddit
Oh, Reddit. It’s such a great website, but the community can be absolutely ruthless. If your content isn’t top notch, expect to get some interesting critique.
Let’s say you blog about dogs; you would head over to the /r/dogs section.
You would then click the “Submit a new text post” from the sidebar.
Make sure that you follow all of the subreddit’s rules, as you can easily get banned or your post deleted if you don’t.
Use the same title for your Reddit post as the original article. Introduce yourself, and paste the content of the article directly into Reddit’s editor. You should include a link at the end if it’s allowed on the specific subreddit.
Certain parts of Reddit also allow you to create a link post, which makes the process much easier. Keep an eye out if that’s available.
The key to success on Reddit is to respond to other users, answer questions, and not use subreddits as a spam promotion tactic. Moderators will see right through it, and delete your post if so.
Promote brand on Instagram
Instagram presents images in a single stream. The lifetime of an image post on Instagram is much shorter than on Pinterest. Most interaction takes place within the first few hours of posting.
Instagram provides a unique square size for images, which is 1080 x 1080 pixels. Captions can be up to 2,200 characters, of which only the first three lines are displayed in the news feed. (If the first paragraph is less than three lines, Instagram will cut off at the end of that paragraph.) To expand a truncated post, users have to click the More link.
Try to communicate the essence of your Instagram post in the first 155 characters.
Hashtags are important on Instagram, and many captions consist of hashtags only. Use the keywords of your blog post as hashtags so that as many Instagram users as possible can find your post. You can add up to 30 hashtags.
Instagram doesn’t display clickable links, but you can add a URL in your caption or point users to the URL in your profile to drive followers to your blog.
The best times to post on Instagram are midday and in the evening after work.
To promote your blog post on Instagram, start by sharing your featured image or video. Then over the following days and weeks, share other images from your blog post gallery to use different visuals to promote it.
Collab With Other Blogs
Over the last few years I’ve worked with other blogs on infographics.
Super Personalized Outreach
Have you ever received a generic outreach email like this?
And as you’ve probably noticed, they’re doing it all wrong.
Specifically, they blast out the same exact pitch to hundreds of people.
That’s the bad news.
The good news is that you can EASILY stand out.
How? Personalize every outreach email that you send.
In fact, the outreach study I mentioned earlier found that personalized messages got 32% more replies than those that used the same exact template.
Publish Posts at The Right Time
What’s the BEST time to publish a new blog post?
Well, BuzzSumo and I recently set out to answer this question.
And we found that… there isn’t really a big difference between different days of the week.
Every little bit helps.
And if you want to get more traffic and social shares from every post, publishing at the right time is KEY.
The thing is, the “best time” is different for every blog.
For us, we’ve experimented with publishing on Sundays at 12pm, Fridays at 7am, and Mondays at 2pm…
And we eventually figured out that publishing on Tuesdays at 11am works best for us.
But that’s not something any industry study or “best time to publish a post” article can tell you.
You gotta experiment.
Create Cool Visuals, Charts, and Images
You might have noticed that I tend to sprinkle in a handful of custom visuals and charts in every post.
That’s no accident.
I recently discovered that these custom visuals get shared around (and linked to) without me needing to hustle with outreach.
For example, I asked our designer to create a visual of a page that’s optimized for voice search SEO.
Bottom line? Include 2-3 visuals, charts or mini-infographics in every post. If the post does well, other bloggers will see your visuals. And a small but significant percentage will use your visuals in their content.
Double Down On List Posts
List posts are a blogging mainstay.
And they’re not going anywhere anytime soon.
Our content study with BuzzSumo found that list posts got more social shares than any other content format:
This makes sense if you think about it…
People love super tactical tips and tactics that they can use right away.
And a list post has a bunch of these tactics on a single page.
In fact, when I recently analyzed which posts brought in the most traffic over the last year, 4 out of the top 10 were list posts.
And I actually have a few more list posts in the works right now.
Speaking of lists posts…
Start List Posts With Your Most Unique Tip
Here’s a mistake I see a lot of bloggers make with list posts:
They put the most important and helpful tip at the top of their list.
Why is this a mistake?
Well, when someone lands on your list post they’re looking for something new.
So you need to give them your most unique strategy right off the bat.
So instead of organizing your list posts like this:
Organize them like this
In other words, begin and end your list with strategies that your reader probably hasn’t seen before.
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