Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Taking absolute control over Search Engine Optimization can be hard.

It’s even tougher when you have just started out.

But hey! Don’t forget, we are living the best times of our lives – we have the free world of the Internet!

You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time.

But to make it easier for you, we have found the best free SEO tools and compiled them here on this list.

We won’t just list the SEO tools; we will also share what the SEO experts have to say about them.

You don’t have to try all of these SEO tools, you just need to figure out the ones that work best for the goals you have in 2019.

Before going all the way in, let’s first understand what SEO or Search Engine Optimization is all about.

What is SEO in Digital Marketing?

SEO stands for Search Engine Optimization.

It is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine.

The higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.

The first link on a Google search result gets 30% of the visitor clicks, the second link gets 15% of the clicks and 10% goes to the third link.

How does SEO work?

Search Engine Optimization involves creating valuable, user-friendly and highly informational content that will help the users on the internet.

Making your website mobile-friendly and providing it a better logical structure comes under SEO.

Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.

When a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.

All these techniques we mentioned above helps to do the same.

Are SEO tools helpful?

SEO tools help you reach your SEO goal by giving you actionable insights about what’s wrong or right about your site and what your competitors are doing.

The most important features you should look for in an SEO tool:

  • Keyword research
  • Backlinks Audit
  • Site Audit
  • Competitor Research
  • SEO recommendations

Almost all good SEO tools come with these basic but important features and much more. There are lots of SEO tools available today in the form of website tools and browser plugins, with varying price ranges.

What are the types of SEO?

Here are the types of SEO:

1. Product Page SEO

A Product Page SEO entails the fundamental rules of search engine optimization.

This involves preventing keyword stuffing or adding way too many links on a website. Instead of that, Product Page SEO focuses on creating original content that engages the user.

If you want your website copy to sell your products and services, then you can’t escape the world of SEO.

2. Content SEO

This involves extensive keyword planning and taking proactive SEO efforts. Creating content that attracts the audience is the topmost priority here.

Brands can use multiple ways to use the content to improve SEO.

  • They can create highly shareable content to generate traffic.
  • Useful guides or ebooks can help create more backlinks.
  • Reaching out to blogs or influencers that have high domain authority in your niche and requesting to guest blog.

3. Technical SEO

Technical SEO addresses the back-end elements of SEO which are highly important in improving your search rankings.

Technical SEO shows how important it is to involve the IT department in the SEO discussion.

Without definite guidance and suggestions for improving a website, even the best content will be ignored due to poor technical SEO techniques.

4. Local SEO

We have seen a surge in the number of users who are searching for local results, which generally means that user wants to purchase a product or avail a service that very day.

Local SEO is very important for the brands that have a regional customer base or have a retail outlet.

Working on Local SEO can help get leads that are more than willing to convert.

5. Voice Search SEO

As a matter of fact, more than one billion voice searches happen in a month and nearly 40% of the adults in the world use voice search daily.

This is a big development in the field of SEO that no advertiser should ever skip.

Customers use voice search are willing to seek out your business immediately.

It’s important to optimize the content on web pages to facilitate Voice Search.

Here are the Best SEO Tools that you must use in 2020:

Let’s look at the best SEO tools you can get in 2019 and what are their key features.

  • SEMRush: Online Visibility Management System
  • Ahrefs: SEO Tools & Resources
  • MOZ: SEO Tool for Marketing
  • SEO Checker
  • Google Search Console: Top Google SEO Tool
  • KWFinder: SEO Keyword Tool
  • Answer The Public: Free SEO Tools
  • Screaming Frog: SEO Tools online

If you want to learn SEO, read our complete guide Learn SEO 2020: Complete SEO Guide For Beginners

1. SEMRush: Online Visibility Management System

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

SEMRush is undoubtedly one of the most popular SEO tools in 2019. The online marketing community has absolutely fallen in love with this marketing tool. The best part about SEMRush is the fact that it is so easy to use that even a newbie can get it up and running within a few days. As their tagline suggests, SEMRush helps you in tracking your keywords across search engines and countries and helps you maintain your visibility on the web.

You have the option to create dashboards for each project and automate site crawls and reports. SEMRush gives you the ability to compare your site with 4-5 other domains simultaneously in order for you to amp up your game. From the On-Page SEO checker to Position tracking to Site Audit, every feature on this tool is top-notch. Along with all these, you get other features like Social Media poster and tracker. If you are looking for an all-rounder tool that will take your marketing game to the next level, do have a look at the SEMRush SEO tool. Just connect your analytics and Search Console and you’re good to go.

Note: SEMRush gives you the option of a 14 day free trial of its features.

2. Ahrefs: SEO Tools & Resources

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Ahrefs is another very popular tool, loved by online marketers to make their SEO game strong. Like SEMRush, Ahrefs also comes with a lot of important features. The most talked-about features of Ahrefs has to be their Keyword explorer and backlink checker. Although Ahrefs is a bit pricier than SEMRush and other SEO tools, its backlink explorer feature is one of the best out there. Other than these, it has all the standard features a good SEO tool should have.

Create projects, automate site audits, generate reports, etc. with Ahrefs SEO tool. Connect your Google Analytics and Google Search Console for better performance.

Note: Ahrefs gives you the option of a paid trial at $7 for 1 week.

3. MOZ: SEO Tool for Marketing

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

is one of the oldest SEO tools out there and has successfully helped marketers over time. You must have heard about the term “Domain Authority” if you are even remotely close to the online marketing world. Moz created this domain authority thing wherein they analyze the overall visibility, backlink profile and other important metrics and give your site a rating. This Domain Authority score is widely used by SEOs to measure and analyze their SEO strategy. Moz also has a list of other free tools like which are very useful and come handy.

Mozbar is another free browser plugin, created by Moz, which is used by many. Mozbar lets you have a quick glance at a website’s metrics like their title, meta H1, domain authority, etc. Moz is undoubtedly one of the most loved and widely used tools out there.

Note: Moz gives you the option of a free trial for 30 days.

4. SEO Checker

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

We are a team of effectually passionate SEO experts. We build SEO Checker to help make the Internet a better place!.

In 2010, we noticed that not many people had access to premium quality SEO tools, much more, one they could use for free. And because of this, many marketers were not getting the most out of their search engine marketing (SEM) efforts. This was a big problem, especially to the low-end users.

We accepted the challenge and quickly jumped into action. We registered and built a team of highly skilled professional developers and brought industry experts together to start creating small, but significant SEO tools.

With that, was born.

Today, Seo Checker runs what is perhaps the web’s largest “treasure trove” of premium standard SEO tools readily available for use by anyone for free.

5. Google Search Console: Top Google SEO Tool

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Search Console by Google allows the users to monitor and report on your website’s presence in Google SERP.

It is a suite of helpful SEO tools that aid the users to identify duplicate metadata, number of indexed pages, security issues and more.

All you have to do is go to ‘Search traffic’ and then ‘Search Analytics’ to get a keywords list for which you currently rank.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

With Search Console, you are in control of what gets indexed and how your website is represented with this account.

It is fairly easy to use and provides helpful data and information you can use to achieve your goals

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Search Console allows you to understand how your audiences view your website and eventually provides an opportunity to optimize it for better performance on SERPs.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Search Console mobile usability report is an amazing way to highlight the URLs that have usability issues for a mobile user.

The report consists the issues, URLs where the issue exists and actionable insights to resolve the usability problem

Pro tip: Google Search Console: The Ultimate Guide & Training in 2020

6. KWFinder: SEO Keyword Tool

One of the greatest features that KWFinder provides is it helps the users to find long-tail keywords that have a lower level of competition.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

KWFinder is a great SEO tool when it comes to finding the best keywords and run analysis reports on backlinks and SERP.

The Rank Tracker tool easily determines your website’s ranking and also tracks your improvement based on key metric.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

It also suggests a ton of keyword ideas which you can use and make your website to rank for.

George Perry, an SEM Specialist at Bandwidth recommends SEO experts to use KWFinder.

He claims that the tool not only shows him the information on keywords that he was searching for but also provides great keyword

It compares the suggestions based on metrics like volume, CPC, difficulty, etc.

Pro tip: How to Find Keywords Research for SEO: A Beginner’s Guide

7. Answer The Public: Free SEO Tools

Want to find topics for your next blog? Use this free SEO tool to create content around specific keywords.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Example SEO Tools:

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

seo tools:  308 alphabeticals


  • seo tools agency
  • seo tools article rewriter
  • seo tool adda
  • seo tools and techniques
  • seo tools adalah
  • seo tools analysis
  • seo tools access
  • seo tools ahrefs
  • seo tools and resources
  • seo tools and their uses
  • seo tools all in one
  • seo tool ask
  • seo tool adda review
  • seo tool audit
  • seo tools anti plagiarism
  • seo tools affiliate programs
  • seo tools australia
  • seo tools analyze website
  • seo tools analyzer
  • seo tools app


  • seo toolbox
  • seo tools by google
  • seo tools black friday
  • seo tools bluehost
  • seo tools best
  • seo tools bundle
  • seo tools bd
  • seo tools backlink checker
  • seo tools blog
  • seo tools by attracta
  • seo tools by kothari tech
  • seo tools by
  • black hat seo tools
  • seo tools benefits
  • seo tools backlink
  • seo tools blogger
  • seo tools backlink builder
  • seo tools bulk
  • seo tools blogspot
  • seo tools book

This provides an invaluable guidance as it provides critical information like what people are searching for!

It gives you a great opportunity as a business owner to answer the queries and provide value to the community.

This also helps to reduce the number of customer service related calls as a majority of the queries has been solved and compiled as FAQs on websites.

8. Screaming Frog: SEO Tools online

Screaming Frog is by far the most recommended SEO tool by experts.

Experts are surprised to see how much time Screaming Frog saves when it comes to auditing a website for the SEO performance.

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Almost every expert has the best compliment when it comes to the speed at which this tool works.

The tool is incredibly reliable when trying to fix issues related to content, redirections and link building.

The SEO Spider tool they provide has gained great acclaim in the SEO world.

With Screaming Frog, you are able to crawl through your and competitors website and get interesting insights you can leverage

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

You can see which pages are returning 404 errors, list all the H1 and title tags, get a complete word count and all important analytics data in one place.

With Screaming Frog, it’s really simple to extract a certain data out of the website pages.

Screaming Frog works exceptionally well when it comes to doing a quick audit and also, a complete in-depth understanding of the website.

When you are done with this, the tool provides you with actionable insights that you can work upon and make your website better.

Final Thoughts

Let’s face it. These SEO tools only help you to ease the process of optimizing your website for search engines. These tools are always there, but what really makes a difference is the effort you put in to make your website the greatest.

You’ll need to put in the work to get the best out of these SEO tools. Creating exceptional content, rewriting the previous copy, redesigning the web pages – all this to make your website highly SEO optimized.

You need to find the best SEO tools for competitor analysis to get ahead of the competition.

You will have to try these tools to understand what works for you. If you are on a budget, each of the above tools has a free trial version you can use and see if it’s worth it.

Now the ball is in your court. Play with it and score!

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Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

Best Free SEO Tools 2020: Optimization On-page SEO & Off-page SEO

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