There are two questions that every growing musician asks themselves at some point. One, what is the secret to eternal happiness? And two, does Spotify promotion actually work?
The good news is, we’re working out the answer to the first one and we’ll let you know when we figure it out. The better news is we have the definitive answer to the second question. In this post, we’ll walk you through what Spotify promotion is, how it works, as well as how to tell the legit promotion services apart from the dodgy ones, and why you should avoid the shady operators.
But first things first: what exactly does “Spotify promotion” mean?
Legitimate Spotify promotion services pitch artists’ music to curators of prominent Spotify playlists, providing exposure to real listeners through such placements. This is distinct from bot networks offering fake streams; using these violates Spotify’s TOS and may result in a ban from Spotify.
It’s extremely important to understand the nuances and implications of this, so let’s look at it in detail.
With over 300,000 YouTube views, 180 plus radio stations providing plays, monthly increases of new Spotify users, over 100,000 Spotify streams, and 2000+ spotify followers, the top-of-the-line services provided by Jasaseobe Smm Panel will meet and exceed the expectations and needs of virtually anyone.
Anyone involved in the music industry knows that it is constantly changing and evolving. One of the biggest changes that occurs in the blink of an eye is the insane amount of competition within the world of music. Several people have contacted me asking about Jasaseobe, so I did some research of my own into their services. I was beyond pleasantly surprised by the results. Keep reading as I share with all of you what I discovered about their Radio Airplay Promotion, YouTube Music Video Promotion, and organic Spotify promotion.
With over 300,000 YouTube views, 180 plus radio stations providing plays, monthly increases of new Spotify users, over 100,000 Spotify streams, and 2000+ spotify followers, the top-of-the-line services provided by Jasaseobe will meet and exceed the expectations and needs of virtually anyone. If you are interested in submitting music to radio stations , looking for information on YouTube Music Video Promotion, or Spotify promotion , you need look no further. Jasaseobe.com is the name of the game here.
Have a Game Plan in Mind
Before taking the plunge with an organic Spotify promotion or any other venture, take the time to map out a plan for yourself so that you get exactly what you want without blowing money on what you don't want or need. Brainstorm and lock in on specifics like how to get your music on Spotify playlists. To test it out, we used the service for radio distribution, YouTube Music Video Promotion, And Spotify playlist promotion. I went with the $150 radio promotion package, the YouTube package with 250,000 views, and the 500,000 follower-reach Spotify package. The pros at Jasaseobe.com broke it all down for me to ensure that I understood everything before I bought anything. Then they reiterated everything be sure that they had a clear understanding of what I was looking to accomplish. Once that was done and I made my purchase, I was contacted by an executive to get more specific details about the music and the content I wanted to be included in my press release.
How is The Target Audience Determined?
I made sure they understood that I wanted my music played via a variety of media outlets. At that point, they went to work looking at criteria for the best target audience. Once that was completed, they developed playlist submissions based on the target audience and created a press release detailing the vision, inspiration, and background of my music.
The target audience is determined by classifying them into categories (Rock, EDM, Hip-Hop, etc.) audience members are separated into the various categories based on their preferred social media platforms, submissions they receive, their ages, genders, personality types, etc. This is information that has been collected over several years by studying radio station users, music magazine subscribers, clicks, and posts. YouTube influencers and Spotify curators also figure into the equation.
Table of Contents
- 1 HOW DOES SPOTIFY PROMOTION WORK?
- 2 PLACEMENT ON SPOTIFY’S EDITORIAL PLAYLISTS
- 3 PROMOTION VIA THIRD-PARTY CURATED PLAYLISTS
- 4 How to Get Spotify Promotion For Free
- 5 Best Spotify Promotion Services
- 6 What Are Spotify Playlist Curators?
- 7 How Spotify Playlists Can Get Your Music Heard
- 8 Spotify Promotion is One of The Most Effective Music Marketing Methods
- 9 What's The Best Spotify Promotion Service?
- 10 Is Paid Music Promotion Worth it?
- 11 Make Audio And Video Ads With Spotify Ad Studio
- 12 Pre-Release Strategies
- 13 Some More Tips
- 14 NEXT STEPS
HOW DOES SPOTIFY PROMOTION WORK?
Broadly speaking, “Spotify promotion” refers to a set of practices that enable artists to gain more listeners and streams for their content on Spotify. At the time of writing, there are at least three distinct methods that are variously described as “promotion”:
- placement on legitimate, third-party-curated playlists on Spotify
- placement on Spotify’s own official playlists
- sketchy third-party networks with pay-per-stream services for fake streams through bots
As we mentioned earlier, getting fake streams goes against Spotify’s terms of service, and Spotify can and does remove content and/or withhold royalties for artists using such tactics. Given that Spotify pays artists royalties based on the number of streams their content receives, they obviously won’t be happy about users trying to game the system by using bots to generate the appearance of thousands of streams.
These types of services are typically offered by shady operators using fake names, often (but not always) on platforms like Fiverr. They’re easy to spot because they claim to deliver thousands of streams for a handful of dollars, and either won’t name the playlists where they’ll get your content placed, or rely on low-quality lists that exclusively feature artists nobody’s ever heard of (real users don’t seek out and listen to playlists like that).
If you’re ever tempted to try out such services, take our advice: DON’T.
Spotify’s algorithm’s are very sophisticated and it isn’t at all difficult for them to detect which streams come from real human listeners, and which ones are coming from bots that are trying to game the system.
Besides, the whole point of promotion is to help more real people discover your music and build real fans. Paying for fake streams completely defeats that goal, so it makes no sense at all.
Spotify also has their own pay-per-stream feature called Marquee, but since this is really more of a pay-per-click advertising product (similar to using Facebook to advertise your music to potential fans), we won’t discuss that here.
This leaves the two other methods of promotion, which we’ll review below.
PLACEMENT ON SPOTIFY’S EDITORIAL PLAYLISTS
The only way to get your music featured on Spotify editorial playlists is to pitch upcoming tracks to their team via your Spotify for Artists dashboard. There is no guarantee that your pitch will be accepted, but here are a few measures you could take to increase your chances:
- Keep your artist profile page fully updated
- Take the effort to shoot or create an attractive, professional cover photo
- Write a bio that impresses your audience and listeners — if you’re not sure how, you can inexpensively hire a copywriter to write this for you
- Add at least 4 to 5 photos to the image gallery
- Add links to your social media handles, and ensure that they are active
PROMOTION VIA THIRD-PARTY CURATED PLAYLISTS
For serious music lovers — the kind of people who you’d want as your fans — the real joy of Spotify lies in the countless playlists that allow them to discover new, amazing music.
Many of these popular playlists curated by third-party users on Spotify have thousands of followers (“Jazz Covers Popular Songs” by Playlists Kool is one I love). Depending on the playlist, they’re updated on a weekly, monthly, or even daily basis, meaning listeners are highly engaged and keep coming back for more.
The benefits of getting featured on a playlist like that are obvious, but there are a few things to keep in mind:
- Getting the attention of the curators is often difficult — not all of them publish their contact details, and when they do, they’re typically inundated with hundreds or thousands of requests every week.
- Compiling a list of playlist owners takes time and effort. It’s tempting to make a list of the biggest and most popular playlists in your genre, but in reality, when you’re still just a small artist, pitching to the biggest curators out there does not help your odds of success.
- Pitching your music to curators is very time-intensive, as you have to send a personalized email to each individual curator (nobody reads generic, mass-sent emails — and once you’re relegated to spam, you hurt your future chances of ever being seen, so don’t do it!) — and nineteen times out of twenty, you never even hear back.
- Sending emails into the void can be extremely demoralizing and your time is probably much better spent working on your upcoming music or engaging with existing fans.
These are the reasons why Spotify promotion services exist. The are PR-services, often run by music-industry-insiders, who already have a well-established rapport with hundreds of playlist curators.
The good ones are also staffed by submission specialists who have a lot of experience with categorizing music — to use our own example, over the years, we’ve developed a feel for which curators are most likely to accept certain sorts of tracks, which greatly improves the odds of success.
Genuine playlist promotion services will never “guarantee” placements, because curators of high-quality playlists may or may not accept a submission. That said, a professional provider will also not charge you unless they actually deliver results. At Jasaseobe, we manually preview every single track before pitching them to curators, and if we fail to secure a placement, we provide a full refund.
A word of advice: There are many providers out there who charge a “submission fee”, expecting you to pay whether or not you get a placement — you’d do well to steer clear of these types of providers. Also, “guaranteed placement” where you pay not for PR services, but for position on a curated list, is called “payola” and it’s actually illegal under the FCC’s rules, so you’d do well to steer clear of providers who claim to guarantee placement on specific playlists.
How to Get Spotify Promotion For Free
There are three main ways you can get free promotion:
Use Daily Playlists or SubmitHub to submit your music to curators
Find play lists on Spotify manually and email them
Use Jasaseobe smm's free Spotify playlist promotion tool
Let's start with the first method. Platforms like Daily Playlists and SubmitHub are good places to start. First of all, both of these platforms have paid versions – their free versions limit the amount of submissions you can make, although it's still worth trying.
The downside is that you're limited in quite a few ways with this method:
It's playlist pitching, which means you rarely get accepted and placed on play lists
Playlists might have fake followers or provide little to no results
You need to find and pick play lists yourself that you think would fit your music, which takes a lot of time
You're limited to only the free version which only lets you submit a few times a month.
Okay, let's see what we have in store with method 2: manually finding Spotify playlists!
This can be a great way to find playlists. Simply go on Spotify and search around for playlists that would match your music. Click on the playlist, and you might find an email address or submission link to get on the playlist. With enough work, you might get a nice list of playlists you can submit to!
The issue is that it's a very time-intensive strategy:
Knowing where to look on Spotify for good play lists can be tough
Many Spotify playlists might not have contact information in their description, increasing the time you need to search
You'll need to manually email curators, and might not actually get placed.
That leaves up with one last way you can get real Spotify Promotion for free in Jasaseobe.
The biggest upsides are that 1) you save time, 2) you don't need to pay anything, and 3) your music will actually get on playlists. Here are the benefits:
You aren't playlist pitching, your song will be given an actual promotion campaign where you'll be added to multiple playlists.
You won't need to pay anything, ever. There's no limitations.
Your music will be added to relevant, quality play lists that actually grow your monthly listeners. We listen to every song and add it to our play lists that best matches your song.
There's one thing to keep in mind: you can use Jasaseobe's free promotion tool on songs you have distributed through the Jasaseobe platform. The good news is that the platform gives you unlimited free music distribution, so you can simply upload a new release through the platform and then run free Spotify campaigns.
Overall, in our cheeky opinion, the upsides of Jasaseobe far outweigh what other options you may find on the web.
Best Spotify Promotion Services
There are loads of Spotify promotional services out there – and every one of them are vying for your attention.
There are two main categories of services: Paid music promotion services and Free music promotion services.
In the music industry, the norm is that the free services are never as good as the paid ones, so it's worth doing both.
The key difference now is, that Jasaseobe gives you organic Spotify promotion campaigns for free, that you would otherwise pay for. Here's a breakdown:
What Are Spotify Playlist Curators?
Spotify playlist curators are essentially just the owners of Spotify play lists you want to get your music on. In order to get your music on these play lists, you usually need to either pay for a Spotify campaign or pitch your music to playlists using services like Daily Playlists or SubmitHub.
The best paid promotion services have their own playlists that they manage, operate, and grow. This gives you the best results, as your song gets added to the most relevant playlists and your risk of getting botted streams goes down.
The downside of course, is that you have to pay. Getting on even a medium-sized Spotify promo campaign can cost hundreds of dollars.
The reason why Jasaseobe is superior is because you get on playlists that we manage and grow. We ARE the Spotify playlist curators! By using us, you get the same quality of promotion and results as a paid campaign that costs hundreds – except it's entirely free.
How Spotify Playlists Can Get Your Music Heard
Getting your new music featured on popular playlists is the most popular way artists push their music to new people and grow their organic streams. Spotify is one of the unique streaming platforms where this dynamic exists.
The top playlists can get you thousands of streams and hundreds of new potential fans. It is music marketing 101 these days in the music industry.
By getting on a playlist, your Spotify monthly listeners will grow, as well as your Spotify followers. If you use a platform like Jasaseobe to promote your music, they can fine tune your Spotify promo campaigns to better target fans, as mentioned earlier.
Spotify Promotion is One of The Most Effective Music Marketing Methods
It is key that you avoid all forms of fake or botted streams on your music on Spotify. With the way the Spotify algorithm works, it'll hurt your visibility, cut your royalty payments, and you might even get your song taken down.
Spotify has gotten very good at knowing which artists buy Spotify plays or buy Spotify followers. It's not worth the risk. This is by far the worst way to promote your music (it can hardly even be called that!).
What's The Best Spotify Promotion Service?
The cheeky answer is Jasaseobe – but it's really a complex question. There's no right answer, as everyone's situation is unique.
If you have a big budget, maybe it's worth getting paid promo campaigns or running ads on Facebook or Instagram.
If you want the best overall combination of Spotify curators, official playlist placements and Spotify plays growth without having to pay anything, our platform's entirely free Spotify campaigns are your best bet.
Is Paid Music Promotion Worth it?
Using paid music promotion to get in front of Spotify curators is worth it if you're willing to drop hundreds of dollars for temporary results.
The truth is that Spotify promotion is rarely sticky – no matter how good it is. So when you pay so much money to get on some playlists and see your streams go up by a couple hundred or thousand, it won't make any long-term impact on your music career. Your monthly listeners will go up sure, but you need to keep promoting your music constantly to see your stats go up over time, and most artists don't have a budget for that sort of thing.
That's why we decided to make our Spotify promotion entirely free for those who use the Jasaseobe platform. We'll give you the same quality of promotion that any paid service will give you, but for free.
You're better off taking that money and putting it towards throwing a live event, developing some merch to sell, or getting PR or press. Those things will benefit your music career for years to come.
Make Audio And Video Ads With Spotify Ad Studio
There are many ways to go about promoting your new music online. One way you can get organic Spotify promotion for your new music without having to use playlists is by using Spotify's own Ad Studio. While its mostly aimed at businesses, the streaming platform also makes it clear that artists can use it as well.
How it works is essentially you create an audio ad campaign. Free Spotify plan users will then hear your ad and hopefully then become a fan. Artists push their music by using a snippet of a song as the ad for example.
This audio ad strategy can sometimes boost Spotify followers and Spotify plays – just be aware that you'll need to have a budget. Since this is mostly designed for businesses first, you need a big budget to run ads on the streaming platform.
The minimum for a campaign is 250$, but after doing some preliminary research on the web, many marketing agencies recommend a budget of $1,000/month. You can expect to reach a thousand impressions for $15-$25, of which a fraction will actually listen to your music (1-5%).
Unless your music is consumed by the many, it’s very unlikely that releasing a track with no prior promotion will make an impact. Nobody will know it exists. Even if you have a large following on your Spotify account, it’s always important to promote your latest release. It's important to promote your music in the pre-release state as well.
Here are some common tips to help you promote music well leading up to the release date.
Build interest weeks before your release. It might sound obvious, but It’s really important to create hype for your music before it even goes out. To promote your music on Spotify well, you must start before the release date.
Run a Pre-Save campaign on Spotify. A pre-save campaign lets your fans have your new music get in their hands first.. The second your track is released, it’s placed right into a playlist of your fan's choosing. When used with other methods, it's a good way to grow engagement on your Spotify account! Some pre-save campaigns let you get the email address before giving access to the pre-save in order to help you build a mailing list.
Leverage social media posts to ensure fans see your content. Platforms like Instagram are always changing their algorithm. Only a small percentage of your followers actually see what you post online. It has happened to us as well! Boosting posts can be a great way to ensure your fanbase see what you have to say. You can run a paid post boost to get some bonus engagement from existing fans.
Promote your music on Spotify by getting your new release in curator hands. Whether you find curators manually or use a platform to find them, building up a list of curators to go out and get your music to is great. A good tip is to go on LinkedIn and try to connect with people who have A&R or music curator in their bio and building up a connection there.
Make sure your song doesn't have a long intro before you release. If a listener doesn't listen for your song for more than 30 seconds on the Spotify player, it won't count as a stream and will hurt your algorithmic push.
Some More Tips
When an artist push new music online, a big goal is also to get on Spotify charts. When your new releases grow, you'll see this reflect in your Spotify for artists dashboard. Getting on your music on Spotify playlists not only will reflect in your artist profile, it increases the odds of being picked up by Spotify themselves. Keep an eye out!
When your song does get placed by a curator, make sure you share playlists on social media platforms! This lets the curator know that you appreciate the add and they will be more likely to ad dyour music in the future.
The key to promote your music on Spotify is patience. Any particular artist can get impatient and get botted streams or take any other unethical shortcut. This just hurts you in the long run. That's why Jasaseobe is your best bet, it's so simple and is entirely cost-free. The growth will reflect in your Spotufy for artists account, in your monthly listeners, and the growth you'll see in your artist profile generally.
As you can see from the table above, there are quite a few options out there for Spotify promotion with real, organic streams, but very few providers guarantee 100% verifiable Spotify data, and fewer still offer a money-back guarantee if they don’t deliver.
Obviously, we might be a little biased, but we believe that Jasaseobe’s combination of pricing, verifiable data, and money-back guarantee, makes our Spotify promotion service a great option for up-and-coming artists. Plus, to ensure that you gain an extra boost out of your promotion campaign, our consultation call is designed to help you use your Spotify data meaningfully, unlocking powerful insights to drive future marketing and audience targeting choices.
In the context of Spotify, “fake streams” refers to listens, plays, or streams generated for any track by automated bots rather than by real human listeners. Spotify’s terms of service prohibit the use of bots to generate streams and accounts with such activity may be penalized when detected.
Spotify can and does detect bots that stream content on its platform, as bots behave very differently to real human users. Accounts detected attempting to game performance metrics through the use of bots may face content removal or withheld royalties.
While there are pay-per-listen services that generate streams through bots, Spotify forbids and penalizes such practices. Artists should instead use legitimate playlist PR promotion providers (like De Novo Agency) or Spotify’s own pay-per-listen Marquee feature.