If you want to show to other TikTok users that you’re the real deal and worth following, it’s a good idea to get verified on TikTok. That blue check mark next to your username is much more than just an icon. It can help you to boost your exposure and credibility. Then, once you’ve become internet famous, it will help to set your account apart from others trying to impersonate you.
So, there’s a reason why all the most popular creators and public figures on TikTok have that verification badge. Not just to elevate their status further, but also for security reasons.
How to Get Verified on TikTok in 2022
- What’s the TikTok Verification Badge?
- The Verification Process Explained
- How Many Followers Do You Need?
- Strategies for Getting Verified on TikTok
What’s the TikTok Verification Badge?
In short, the tiktok verified badge (it looks like a blue tick) means that TikTok has determined that a specific TikTok account does indeed belong to the person that it represents. It can only be given by TikTok and will always show up in the same place – next to the account name of a user. Blue ticks that appear in places like TikTok bios aren’t the same and shouldn’t be interpreted to mean that TikTok has verified that user’s account.
The Verification Process Explained
The process for verification on TikTok works differently to the steps that Twitter, Facebook, and Instagram use. Firstly, your follower count doesn’t play a role. Secondly, and more importantly, there’s no application process.
In order to get verified, TikTok’s dedicated team needs to select your account. In other words, you can’t apply.
While you can’t initiate the process from your side, there are some things that you can do to increase the chances that you’ll get selected. According to TikTok’s official newsroom, the following are criteria that are said to help you get verified:
In short, you need to make sure that you create a brand voice that you use consistently. Then, when you post, your content should be different to what others are sharing, yet relevant to your target audience.
Not only should you regularly share unique content that uses your brand voice, but you should also make a point of engaging with your followers and other users. Whether it’s simply by adding a comment or starting your own challenge, there are many ways to show to TikTok that you’re indeed active.
In fact, authenticity and integrity are so important to TikTok that the platform has dedicated an entire section to this in their Community Guidelines. Any content or accounts that are connected to fake engagement, spam, impersonation, or misleading information will be removed.
Needless to say, you’ll also need to stick to the other guidelines and Terms of Service if you want to be considered for verification. As the platform updates its Community Guidelines from time to time, it’s best that you check it regularly to make sure that you still meet the requirements.
Here’s a quick summary of the guidelines:
- You may not use TikTok to threaten or incite violence or promote dangerous organizations or individuals.
- Content that contains hate speech or hateful behavior isn’t allowed and will be removed. Abusive content or behavior will also be removed from the platform.
- Content that links to goods or activities that are regulated or illegal in most parts of the world will be removed.
- You may not share posts that are violent or graphic in nature. This includes content that depicts, promotes, glorifies, or normalizes activities that could result in suicide, self-harm, or eating disorders.
- Content may not include any nudity, pornography, or be sexually explicit.
- Content (including animation) that depicts nudity, abuse, or exploitation of minors will be removed.
Strategies for Getting Verified on TikTok
So, apart from being active, authentic, and adhering to the rules, there are a few other strategies that you can try to improve the chances that TikTok will select you for verification.
Get more followers
Before you can focus on growing your follower base, you first have to figure out who exactly your target audience is. What does your target audience typically do on TikTok? Participate in dance challenges? Or, do they prefer something more serious like quick makeup tutorials? Once you know why they’re on TikTok, you’ll know which types of content they will respond to the best.
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After all, your real goal should be to get followers who are actually interested in your brand. In short, while you should focus on getting more followers (and not just for the sake of getting verified), it should be the right type of followers.
Interact with other users
As mentioned earlier, you’ll need to engage with other users on TikTok. You can, for example, start by following other accounts that focus on a similar niche or use its duet and stitch features. If a post catches your attention, make a point of commenting. Showing that you enjoyed other creators’ creative content can also work in your favor. Then, also make sure that you interact with your own followers by replying to comments.
After all, TikTok remains a social media platform. Engagement is at its core.
Take advantage of trends
By leveraging trends, your post could possibly go viral which can result in a huge spike in followers and views in a short time. Plus, it can make it easier for your content to get featured on the For You page. Not only will this help you to get even more followers, but it will also show to the platform that your content is authentic and unique (the same criteria that we mentioned earlier and will mention multiple times again).
That said, you should be selective about the trends that you decide to leverage. It should fit the personality of your brand and be something that your target audience can actually participate in.
List your accomplishments
If you’ve been featured in a media source, why not create it into a TikTok post? It’s common practice for businesses to dedicate a section on their websites just for press mentions. This type of social proof can help to show that you’re credible and that’s what TikTok wants to see.
As mentioned earlier, TikTok rewards active users with verification badges. In addition to engaging with other users, you should also make sure that you post according to a schedule. This way, you’ll show to the team dealing with verifications that you’re active.
Use a TikTok scheduling tool
To add to our previous point, it can help to invest in a TikTok scheduling tool. Not only will it help you to post consistently, but the analytics will also help you to figure out which type of content attracts better engagement which is also important if you want to get verified.
If you don’t want to invest in a TikTok scheduling tool, you should at least pay attention to the best times to post on the platform. After analyzing over 100,000 global TikTok posts and engagement rates, yours truly have identified the following as best times (expressed in Eastern Standard Time) to post:
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 p.m.
- Thursday: 9 a.m., 12 a.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
In fact, Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. in particular offer particularly high engagement rates.
After studying these times and realizing that you’ll need to get up in the wee hours of the morning in order to post at the optimal times, getting a tool to help doesn’t sound like such a bad idea now, right?
Get verified on other social media platforms
While you’re waiting for TikTok to select you for verification, you can work on your verification status on other social media platforms like Instagram. As a matter of fact, getting verified on Instagram might be easier as you can request a verification badge.
All you need to do is log in to your Instagram account and tap on Account Verification in the settings. You’ll then need to enter your full name and upload a form of identification. That’s it. However, the final decision is still up to Instagram. An application doesn’t mean an automatic verification.
Buy TikTok Verification Badge
Have you noticed that all popular bloggers on Tik Tok have this verified badge mark? It shows that this person is exactly who he or she represents on Tik Tok platform. Also, the badge shows that this person or brand is popular and well-known. Because the verification process on Tik Tok requires some references on the Internet and proves that confirms the personality. But how to get a tik tok badge in 2020? It is not that easy anymore. First off, you need to have the needed amount of tik tok likes, tik tok followers and tik tok comments. Also, your account must contain the plausible engagement rate which suggest your likes and fans and comments must be in healthy proportions. Another big piece of work are the facts and evidence on your personality. These pieces of information could be your ID, passport, driver license and Internet publications containing your name and referred to you. Then, as everything is done in a proper manner, you must submit the application for tik tok badge.
How much time does it take to get a Tik Tok Badge
If you tik tok account is in good standing and the application contains all needed information then it may take from 5 to 60 working days on getting verified on tik tok. But if you decide to buy tik tok badge from Jasaseobe then this process will be much faster. We can satisfy your request in from 5 to 30 business days.
How much does it cost to buy TikTok Verified Badge
From our experience every single case of getting the tik tok verification is a unique process. If you are let’s say Christian Bale and your manager has all papers and url links ready then it will be easy and clear how to verify this person in no time. On the other hand, if you are a micro blogger with no clear exposure on the Internet and you struggle to get a tik tok badge, then it will be hard work to get you verification. However, from our experience we have a plausible acceptance rate of about 90%.
How to Get Tik Tok Badge Instantly
Some folks are looking for fast verification on tik tok. We understand this desire especially taking into account that business on Tik Tok is growing with a rapid pace. So, you are curious whether Jasaseobe is able to deliver you instant tik tok badge. The quick answer yes we can. But you must send us a business inquest and talk to our support team.
TikTok is the fastest-growing social media platform, and it’s here to stay. If you’re looking to get that coveted blue badge next to your profile name, then you’ve come to the right place. Get your personal and brand profiles verified in no time, with our lightning-fast TikTok verification services!
Unable to get that coveted blue badge? We can help!
Wrapping Things Up
You might be able to apply to get a verified account badge, but there are a number of things that you can do to make the team responsible for verifications sit up and take notice of your account. As a matter of fact, the criteria for verification are actually pretty straightforward. Follow the rules and share content that’s authentically you. Sure, viral content will help and so too getting thousands of followers. Though, if you simply focus on creating authentic content continuously, you’ll be successful on the platform (even if it doesn’t mean getting verified right away).
That said, while getting verified on TikTok (and the other social platforms for that matter) is a good goal to have, you shouldn’t allow it to let you lose sight of your main goal – posting high-quality videos on a regular basis. Do that and everything else will automatically fall into place.
New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. It’s the second most-visited site on the web, with more than 2.1 billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must.
Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel. Each of these tips is simple, effective, and, better yet, 100% free.
34 Tips How to Promote Your YouTube Channel 2022
1. Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.
People don’t just look for videos on YouTube; they use Google too. And Google now prioritizes video over other content for many searches.
There’s no set rule for which keywords will help your YouTube video rank well. But a bit of reverse engineering can go a long way.
Here’s how to find a Google-friendly keyword for any video:
- Identify possible keywords with a tool like the Google AdsKeyword Planner.
- Google one of your options.
- Analyze the Search Engine Results Page (SERP) for each keyword. Are the top-ranking results videos or written content?
- Tweak your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble finding keywords with video results.
- Choose a keyword that prioritizes video and suits your content.
For example, “Photoshop Tutorial” shows video results first, while “Photoshop Tips” first directs Google users to a web page.
YouTube’s autocomplete feature is another great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
2. Write engaging, must-see titles
YouTube marketing is all about presentation.
Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without resorting toclickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”
For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up the views.
Athlean X’s fitness-based videos are another good example. The channel’s content manages to sneak in relevant keywords in its titles while also coming across as conversational.
“Best-of” lists and “how-to” titles are always a safe bet, too. Here are some click-worthy titles from Disney Food Blog:
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.
In terms of specifics, an oft-cited study from Tubular Insights notes that YouTube video titles should stick between 41 and 70 characters. Meanwhile, tools such as CoSchedule’s headline analyzer recommends 55 characters for an engaging headline. CoSchedule’s tool isn’t specifically meant for video titles but is awesome for brainstorming YouTube-friendly titles to help promote your YouTube channel.
Publish on YouTube with Sprout Social
The opportunities are virtually endless on YouTube, and you can now publish to YouTube directly from Jasaseobe SMM.
Host long-form video on your channel, extend reach through YouTube’s extensive search capabilities, and track how your performance stacks up to other social networks.
3. Use concise, descriptive video titles
The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.
Here are some basic tips for writing strong YouTube titles:
- Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
- Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
- Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting but can damage your channel’s reputation in the long term.
4. Buy Monetized YouTube Channels
If you’ve always wanted to be YouTube famous but you just have no idea where to even begin, there’s now a new industry that enables you to buy YouTube channels that is making waves online that could just be the answer you’re looking for.
Believe it or not, buying and selling YouTube channels is a pretty profitable venture.
However, because the industry is so new, there’s understandably a lot of skepticism surrounding it.
They’re also many questions to answer about it, too, from how much does a YouTube channel cost, to is it even legal to buy YouTube channels? The answer is legal
Jasaseobe is easily one of the best places to rely on to help you with your YouTube channel monetization.
They can not only help you buy monetized YouTube channels, but they can also help you start making money from it.
They believe that they have a unique and safe monetization method that can help all kinds of different clients out there, and the good news is that all of their monetized YouTube channels come with at least 1000 subscribers, more than 4000 YouTube watch time hours, a beautiful logo and banner, and original content to boot.
Perhaps one of the things that we love the most about this company that can help you buy YouTube channels with monetization is that they get you to fill out a short questionnaire about what kind of YouTube channel you are looking for.
You can tell them what niche you want your YouTube channel to be in, and you can also tell them whether you want extra video production or not.
From here, they are going to be able to tell you how much your YouTube channel is going to cost, and they also have a list of features that come with each of their channels.
You have the option of including an official website, and they say everything about their features is 100% safe.
They also disclose that it’s going to take roughly around a week to receive your monetized YouTube channel, because they have to make sure that it is safe and secure for you to use.
5. Optimize your videos for visibility
Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.
Heck, see for yourself. Any given product or “how-to” query on Google will return something from YouTube.
In fact, YouTube results sometimes even pop up before traditional blog posts or websites.
Listen: YouTube is the second-largest search engine in the world in and of itself. Just like people search for products and need problems solved via Google, the same rings true on YouTube.
Think of your YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags and so on.
In order to increase your chances of showing up, you’ll want to follow some of the best practices for YouTube SEO:
- Titles and description: Include target keywords in your titles and descriptions. You can use a tool like Keywordtool.io to help you find keyword ideas.
- Mention keywords in your video: According to Brian Dean of Backlinko, saying your target keywords in your video can help YouTube better understand what your video is about.
- Engagement: YouTube uses engagement (likes, comments, views) to help determine where videos rank in its search results.
- Categories: Use categories to help YouTube get a better understanding of who to show your videos to.
- Tags: In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use quite a few tags, so add as many as you can think of.
Just like with SEO for your website, don’t keyword stuff. Use keywords when it makes sense, not just for the sake of having them.
6. Fill out your profile information
Many YouTubers skip the profile section and get straight to content creation. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO.
Here are some best practices for creating an effective YouTube profile:
- Be consistent. Use a similar color palette, writing style, and layout as you do on your website and other social channels.
- Optimize your YouTube channel description. This is a great place to add keywords. YouTube penalizes “tag stuffing,” but including a couple of keywords can go a long way.
- Keep viewers coming back for more. When and how often will you post new content? Let fans know your schedule—then make sure you stick to it.
- Include contact info. You never know who might want to reach you. Make it easy for them and you could land some great partnerships.
7. Don’t forget about metadata
YouTube’s metadata guidelines emphasize two things when it comes to using keywords:
- Be honest.
- Choose quality over quantity.
These rules also apply to features like tags and categories. Only include tags in the “tags section” of your upload—not the video description. Add one or two categories to help YouTube understand who to recommend your video to.
8. Offer real value
This may seem obvious, but it’s still worth saying.
Great content is the best way to keep viewers engaged—and the most effective way to rank well in YouTube search. That’s because YouTube’s ranking system prioritizes the viewer’s experience.
Before you publish any video, ask yourself:
- What problem does this video solve?
- Is it entertaining?
- Will it improve viewers’ lives in any way?
9. Engage with the YouTube community
Although you might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content via profiles, “likes” and comments.
Sounds pretty “social” if you ask us.
As noted earlier, any sort of interaction with your viewers is seen as a positive signal to YouTube. If nothing else, engaging with your subscribers can help you foster a stronger connection with your audience. “Liking” comments only takes a few seconds, as does pinning a top comment as a sort of personal note to your subscribers.
For example, music channel Artzie Musik regularly “likes” and responds to comments on its recent uploads. The channel’s creator regularly goes back-and-forth with subscribers to show appreciation and answer questions, too.
Just as you’d respond to comments and engage with your followers on any other social network, YouTube is no different.
10. Create high-quality videos
Poor video quality can undermine even the best content. So make sure your content looks professional before you post it. Use a decent camera, do a soundcheck before recording, and learn some basic editing skills.
11. Cross-promote your own videos on YouTube
Chances are you’re covering similar topics on YouTube that overlap with each other.
To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense.
For example, you can drop links in the description of a video and encourage viewers to check them out as a sort of call-to-action. Although some might be disappointed by the recent removal of YouTube’s annotation system, linking in your description encourages viewers to watch your videos all the way through without clicking away.
12. Interact with your fans
Real engagement doesn’t end at content creation. The most successful YouTubers constantly monitor and interact with their fans.
Your viewers—and your subscriber count—will thank you for it.
Musical artist Madylin Bailey writes songs using hate comments on her videos. She created this video in response to his “biggest hater.” They get a lot of attention: one even earned her an audition on America’s Got Talent.
13. Target Google search results
As noted, YouTube is totally killing it when it comes to SEO.
And while you shouldn’t totally create content for search engines versus people, you should promote your YouTube channel with SEO in mind.
Specifically, product reviews, how-to’s and long-form (10+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to capitalize on a trending buzzword in your industry, consider how you can do so through your YouTube channel marketing.
14. Try a Q&A
Audience Q&As are one of the most effective ways to build a community on YouTube. Ask your subscribers to send you questions by comment, email, or tweet. Then create a video to address them.
By showing your fans that they matter, you’ll boost watch time, view counts, and engagement. Plus, Q&As can be lifesavers when you’re out of fresh content ideas.
This Youtuber noticed a lot of her viewers called her their “internet big sister,” so she did a Q&A with some of her best big sis advice—including tips on relationships, making new friends, and how to stop comparing yourself to others.
15. Run a contest or giveaway
If there’s one thing YouTube users love, it’s a giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage.
To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.
Follow some of our best practices for running any social media contest:
- Make sure you’re following YouTube’s policies.
- Give away a gift that’s related to your brand: you want to attract more than just freebie-seekers.
- Get creative by incorporating user-generated content and other non-traditional entry requirements.
Be careful with hosting frequent YouTube contests, though. You want to make sure you’re getting results from your efforts: otherwise, you’ll end up wasting time, money and resources. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers. If you aren’t bringing in engaged subscribers, you could just be attracting people who want free prizes.
16. Encourage viewers to follow your series
A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic.
Popular foodie channel Bon Appétit actually has a variety of different series that make up their YouTube presence, including their ongoing “From the Test Kitchen” videos.
Series are a win-win for creators and viewers alike. For creators, you hold yourself accountable for creating fresh YouTube content and don’t have to rack your brain for ideas. For your audience, they have something to look forward to and likewise a reason to keep returning to your channel.
17. Be active in the community
YouTube is all about finding your niche and building your following within it.
Subscribe to channels that target a similar audience as you. Watch, like, and share their content. Leave thoughtful comments or mention them in your own videos.
Not only will this give you a better sense of what your competition is up to, it can also help you reach new viewers.
18. Work with (the right) influencers
Partnering with influencers is another way to broaden your reach. YouTube personalities can help you tap into existing, highly engaged communities. They can also help you come up with new content when you’re stuck for ideas.
But there’s one golden rule to any successful partnership: Be authentic.
Identify influencers who represent values aligned with your brand. Does it make sense to partner with them? Will it provide value to your viewers?
If not, keep looking. Inauthentic content can do more damage than good.
19. Respect YouTube’s community guidelines
YouTube is cracking down hard on inappropriate content due to a rising number of underage users.
Don’t post anything you wouldn’t want your little brother to see. Otherwise, your video will get flagged and removed from YouTube’s recommendation feature. This Statista study shows that in 2021, tens of millions of Youtube videos were removed through automated flagging alone. If you’re ever unsure, double-check the community guidelines first.
20. Embed your YouTube videos
Some of the best places to promote your YouTube channel are beyond YouTube itself.
Case in point, video content is proven to improve conversion rates and lower bounce rate on-site. If you want visitors to stick around a product page or blog post longer, embed a video (like we did below).
Remember: any opportunity you have to funnel your on site (or social!) traffic to YouTube is a plus.
21. Create a series
Consistency pays off. Post videos on a regular schedule to keep viewers coming back to your channel again and again.
Choose a catchy, keyword-friendly name for your series for best results. Create a custom thumbnail to give each video in the series a similar look and feel.
VICE News keeps subscribers engaged with new content every day.
22. Create playlists to organize your YouTube content
The more videos you create, the more difficult it becomes for people to navigate through your channel.
That’s why playlists are so important. Not only do playlists allow you to group your videos into categories to organize your channel, but also appeal to your viewers’ desire to binge.
For example, Beardbrand’s grooming channel uploads daily and therefore has amassed hundreds of videos covering tons of topics. The channel’s various playlists help guide subscribers to relevant content without having to dig for it.
23. Give live streaming a try
Live video is one of the biggest social media trends and it isn’t going anywhere anytime soon.
With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board.
YouTube has been offering live videos for years but has only recently started picking up steam. You can take a look at some popular YouTube Live videos to get a sense of how other brands are using the platform.
Some examples of how you can use YouTube Live are:
- Live tutorials
- Q&A sessions
- Product demonstrations
Don’t worry if your streams don’t go as smoothly as you’d like. Part of the fun (and risk) of live video is you never know what’s going to happen. The unpolished, organic nature of live video is exactly what makes it compelling. For more tips on how to get started with YouTube Live, check out Google’s introduction to live streaming.
24. Add a call-to-action
Include a compelling CTA in your video to make the most of your hard-earned audience.
Maybe you want to push your viewers to like or share your video. Maybe you want them to click through to your website. Whatever the “ask,” the best CTAs are always clear, compelling, and urgent.
YouTube has a call-to-action extension for in-stream ads. But there are also lots of free ways to add CTAs to videos:
- Direct host mentions: Look into the camera and verbally tell viewers what you want them to do.
- Video descriptions: Ask viewers to comment, share, or like your video in the description itself.
- End cards: Add a customizable screenshot to the beginning, middle, or end of the video. These powerful visual cues add punch to your CTA.
25. Collaborate with other creators and brands
A tactic some of the biggest YouTube stars used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience. And the best part is those new viewers are more likely to subscribe to your channel since you’re working with a content creator they already know, like and trust.
The key to a successful YouTube collaboration is finding the right partner. You want to collaborate with content creators that share similar passions with your brand so your video comes off as authentic. This now-classic collaboration between BuzzFeed and Purina is a prime example of a thoughtful collaboration that doesn’t feel overly promotional.
26. Promote your channel, not just your videos
You know how domain authority affects page authority in SEO? The same is true for videos.
Take advantage by promoting your channel as a whole, as well as your individual videos. Push for subscribers and link to your account wherever you can. This will help your videos rank higher in YouTube and Google searches.
27. Run a paid YouTube ad campaign
With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:
- Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop.
- Overlay ads: These are semi-transparent ads that are displayed on the bottom part of a video. They’re only available on desktop.
- Skippable and non-skippable video ads: These ads show up before, during or after a video. Skippable ads can be skipped after five seconds, but non-skippable ads have to be watched all the way through before the viewer can watch their video.
- Bumper ads: These are non-skippable ads that have to be watched before the viewer can watch their video. They can be a maximum of six seconds.
- Sponsored cards: These are cards that get displayed within relevant videos. You can use them to promote your products or other content.
For your ad creatives, you can either use an existing video or create something new for a specific campaign. The advantage of using an existing video is you can choose a clip you know has been effective in the past. If a video has already gotten a lot of views and engagement organically, running paid ads can amplify your results.
On the flip side, creating a new video for your ads will allow you to create a more targeted piece of content that you have more control over. For instance, you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video. You can learn more about YouTube’s video ad formats here.
28. Make evergreen videos
Upload a few timeless videos that your subscribers will return to again and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more.
This kind of evergreen content can rank well for years, increasing traffic and boosting SEO.
29. Regularly publish your YouTube content to social media
It’s no secret that video content crushes it on social media in terms of engagement and performance.
As a result, you should regularly promote your YouTube channel to your social followers to encourage them to become subscribers. As soon as a video goes live, make a point to let your followers on Facebook, Twitter, Instagram and LinkedIn know about it. You can likewise create snippets or previews for each social platform that also link to your latest production.
With the help of Sprout Social, you can schedule your content and cross-promote it without having to jump from platform to platform. Features such as ViralPost can also help ensure that your content goes live based on when your social audiences are engaged.
And with that, we wrap up our guide to YouTube channel marketing!
30. Participate in Youtube trends and challenges
See what’s trending on Youtube—the explore page is a good place to see content that’s new and hot. Trends and challenges are instant inspo for new content, and the ones on Youtube often last longer than trends on other apps (for example, the Boyfriend Does My Makeup Challenge that first popped up around 2006 is somehow still going). Videos like morning and night routines are big in 2022
31. Make virtual reality videos
360º videos and virtual reality offer a unique video experience, and the massive growth in VR headset sales shows that viewers are here for that 3D content. Youtube offers two different formats: Youtube VR180 and 360º. There are guides for each to get you started, including what kind of gear you’ll need, how to film, and how the videos are stitched together.
32. Post videos in multiple parts
Kind of like a cliffhanger on a TV show, posting videos in multiple parts will ensure that viewers keep coming back to your channel (as long as they’re not too long).
The trick to this is not posting videos in multiple parts because you have to–for example, this late-night segment with Jeff Goldblum was posted in two parts (each 7 minutes long) even though they are just over 15 minutes together.
Posting in more digestible chunks makes users more likely to click on your video, where you can gently point them towards Part 2.
33. Get verified on Youtube
If you have 100,000 or more subscribers, you can apply to be verified on Youtube.
You don’t need to be verified to be successful on Youtube, but having that extra stamp of credibility will only help your channel grow.
34. Do what your favorite YouTubers do
Odds are, you started your Youtube journey as a fan. The website has been around since 2006, and worldwide, people watch more than a billion hours of Youtube every day. Your favorite YouTubers aren’t just a source for comedy sketches, makeup how-tos, and vlogs—they’re an excellent case study for marketing and promotion.
Find successful channels that are similar to yours, and watch what they do. Then, put your own spin on it. You’ve got access to a gigantic library that is always growing (500 hours of new videos are uploaded every minute). School is in session.
How do you promote your YouTube channel?
Growing a YouTube audience doesn’t happen by accident.
And yes, it can certainly feel like a grind if your space is crowded with competition.
That’s exactly why it pays to have a variety of promotional tactics in your back pocket. Although some of the tips above require more effort than others, each one can help you get more eyes on your channel and more subscribers as a result.
Once you have built your YouTube channel, promote your YouTube channel to reach and engage more viewers. Consider using some of these tried and true tactics:
1. Create Content Worth Promoting
2. Use YouTube SEO
3. Build a Community
4. Collaborate With Other Creators
5. Run a Contest
6. Promote Your YouTube Channel on Social Media
7. Use Hashtags
8. Promote Your YouTube Channel on Forums
You do not need to promote your YouTube channel with social media. In fact, there are many promotional strategies that do not use social media. Try sharing your YouTube videos via email, promoting videos using pop-ups, cross promoting the content on YouTube, becoming a guest contributor, or using podcasts or internet forums.
Simply creating and publishing content—even high-quality content—isn't enough to get 1000 subscribers on YouTube. To reach your first 1000 subscribers on YouTube, you will need to promote your channel and get viewers to subscribe. Try working on building a community, using YouTube SEO, collaborating with other creators, running a contest, and cross promoting on social media.
Once you have built your YouTube channel 2022, promote your YouTube channel to reach and engage more viewers. Consider using some of these techniques: 1. Create Content Worth Promoting 2. Use YouTube SEO 3. Build a Community 4. Collaborate With Other Creators 5. Run a Contest 6. Promote Your YouTube Channel on Social Media 7. Use Hashtags 8. Promote Your YouTube Channel on Forums
To get your first 1k subscribers on YouTube, try these tricks and tips: - Asking people to subscribe directly - Hosting contests or encouraging subscriber sign ups - Add a call to action on your endscreen - Using an auto subscribe URL - Using a pinned comment to ask for subscribers
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So, you’ve put much time and effort into making your food blog a success. You might also have your fans, but wouldn’t it be cool if you could find alternative ways to make money? Use Instagram!
As a visual platform with a strong focus on images and videos, Instagram has quickly become one of the most preferred social media platforms among internet users who perceive visual information better than texts or audio.
Since people eat first with their eyes, Instagram has great potential for food bloggers of all sizes.
Why do food bloggers choose Instagram?
Around 80% of influencers consider Instagram as the top social media platform for brand collaborations as there are many ways to monetize your account, no matter how many followers you have. For food bloggers, here are three main reasons to choose Instagram for making money.
- Instagram is one of the fastest-growing platforms: The number of people who use Instagram is constantly growing. The community has surpassed 2 billion monthly active users and the user base is predicted to grow in the future. With the variety of engaging features, Instagram remains one of the fastest-growing social media channels and it has the most engaged user base, especially in the food niche.
- Food brands market their products on the platform: Food has become a hobby for many people who identify themselves as “foodies,” so it’s no wonder that it’s one of the most profitable Instagram niches. Moreover, Instagram’s own data makes the case that users are passionate about food on the platform: 58% of users have a strong interest in food & cooking and 36% feel more inspired to try new things related to food.
- In-app business-friendly features help to make money: Instagram has a wide array of features for a creator to monetize your Instagram following. Clickable links, interactive Instagram Story stickers, creator profiles, and in-app checkout are just a few features that help food bloggers market their services or products, establish a connection with fans, or even sell on Instagram.
Now that you know about Instagram’s potential for food bloggers, you might want to know how profitable this platform can be, right?
In this case study you need to have a lot of followers, read our article on How many Instagram followers do you REALLY need to start making money in 2022?
How much money can food bloggers make on Instagram?
You might be wondering: What is my potential income with the help of Instagram? The short answer is unlimited!
Obviously, your income depends on two main factors: account size and engagement rate. The more followers you have, the more money you can earn.
However, there’s no need to have a solid Instagram following to start making money on the platform. As specified in the recent report by HypeAuditor, Instagram micro-influencers who have 1-10k followers earn an average of $1,420 while mega-influencers with over 1M followers can expect to receive $15k:
When it comes to different categories, an influencer in the food & cooking niche can earn an average of $2,163:
Want to find a real example? Let’s take a look at Tiffy Cooks, a successful food blogger with 991k followers who teaches her fans how to make money on the platform.
Long story short: Tiffy makes 45-55k per month, according to her income report. Pretty good, huh?
If you’re ready to monetize your Instagram following, read about the best eight ways for food bloggers to make money on Instagram. Let’s dive into it!
1. Create content pieces for food companies
People upload around 95 million photos to Instagram daily. Doubtless, visual content is the primary communication tool for users, brands, and bloggers who have an Instagram presence.
As a food blogger, it’s more likely that you know how to take appetizing food photos that make a viewer’s mouth water. For brands, collaborating with food bloggers means an opportunity to spread the word about their products or services and create content pieces for their Instagram feeds.
Thus, both big and small food companies turn to food bloggers. As a result, any blogger can sell photos on Instagram and make money.
Case in point:
With the idea to highlight the versatility of their cold-brew products and reach a wider audience, Chameleon turned to Lightricks’s Popular Pays platform to find relevant niche influencers who could develop a library of content for them.
The company worked with 89 food bloggers who made 276 pieces of content. Not only did Chameleon get fan-made visuals for its profile, but the company also raised brand awareness among its target audience.
Any Hughes, also known as @foodandwine on Instagram, is one example of a creator who has partnered with Chameleon. As a micro-influencer with 3k followers, Any is still a good photo creator whose images get likes and comments:
This photo aligns with the brand’s identity, so it’s no wonder that Chameleon Coffee uses this visual on its business profile to increase brand loyalty and trust:
Food companies constantly seek out user-generated content for their profiles, so food bloggers of all sizes can find an opportunity to make money when creating content pieces for brands in the niche.
2. Promote your digital cookbook
We cook daily. Food plays a significant role in our everyday lives, so people seek out delicious recipes to cook something new and tasty. As a food blogger with a loyal following on Instagram, you can make money selling a digital cookbook that doesn’t require much time or effort to be launched.
If your followers like your recipes, it’s high time to publish a cookbook and start promoting it among potential book buyers–on your Instagram!
For example, Instagram creator Ashley Renee is a successful food blogger whose recipes are in demand. Better known as Messy Eats on Instagram, Ashley has 521k followers on this platform and she actively uses it to sell her keto diet cookbook.
The Messy Eats ebook contains selected recipes and the food blogger writes about it in the bio section to help both visitors and followers learn more about her digital product and therefore turn interested users into customers:
To help people buy easily, this food blogger uses the link in the bio to direct users to the Eatery where they can read about digital cookbooks and buy books.
To make money with your ebook, it’s important to talk regularly about your cookbook in posts and spark interest in it. You can do this by scheduling many themed posts in advance.
Messy uploads videos that showcase her yummy food and invites followers to find a recipe in her ecookbook, just like in the example below:
3. Review local restaurants and cafes
Practically every restaurant owner knows that when food bloggers write reviews and recommend it to their followers, the restaurant’s reputation benefits.
Today, people trust peer recommendations over brand content. In fact, 98% of people read online reviews for local businesses. Hint: local restaurants and cafes want to get unbiased reviews from popular Instagram influencers in the niche.
No matter how many followers you have, it’s more likely you have a restaurant or a cafe in your neighborhood that wants to cause a buzz around its products or services with food bloggers’ reviews. This means a great opportunity to stop by, check a new place, and make money – after all, some restaurants and cafes may see getting positive reviews from niche influencers as something worth spending on.
A good example of this monetization option is Leyla Kazim who has founded a food blog in London called Cheap Eats, that reviews local restaurants and cafes to help readers find a good place to dine out on a budget. Check out how its reviews look:
The above-mentioned review should inspire food bloggers how to write informative reviews that help readers choose a local place and motivate local businesses to turn more for more reviews. This review is a good example for the following reasons:
- It is short yet sweet
- It has a geotag that informs readers about the location
- It includes restaurant positions and prices
- It tags the restaurant’s profile in the caption
4. Create food courses or cooking classes
When people follow niche influencers on social media, it’s more likely that they find your content problem-solving and engaging.
Once you understand the cooking problems your followers face, it’s high time to write and sell food courses or cooking classes. After all, it’s another way to make money on Instagram and grow your income.
Another creator, Eunice Arreza, demonstrates a great example of monetizing her hidden talents with the launch and promotion of a cake decorating course. Sharing videos of her “knife painting” cake decoration techniques on Instagram, Eunice has raised high interest in her skills, so she has a course that reveals all tips and tricks.
To help interested followers purchase cake painting courses, Eunice shares a unique discount code and adds her Sellfy store link in the bio section that goes to her website:
When Instagram users tap on the link, they visit Eunice’s website, where she tells readers about her Palette Knife Floral Cakes (PKFC) Basic Course. The food blogger also lays a bet on the fear of missing out effect, so she occasionally offers time-limited discounts for potential customers:
5. Sell custom merchandise
Given that you’re already maintaining a publishing channel with a loyal following, many food bloggers are brand owners without realizing it. If people visit your Instagram account and follow your profile, this means your content aligns with their interests, so they are more likely to be interested in merchandise that reflects your personal style.
In short, you can create and sell custom to make money on Instagram. Internet users love merch these days, and many of them buy it to support their favorite opinion leaders. It gives you an opportunity to raise brand awareness and diversify your income.
To sell your merch on Instagram, pay close attention to its promotion. Your fans should know about your merchandise and writing about it in the bio section is the best way to inform your followers. For instance, one food blogger has a separate IG profile for his foodie merch, so he writes about the merch and tags this second handle:
At the same time, the blogger wears his merch in visuals for the main feed to give a sneak peek of how his t-shirt design looks in reality. It sparks interest and attracts potential buyers.
To grow interest in your products, showcase your merch when creating content for your channel. For example, you can wear a t-shirt with your logo or use unique cooking equipment. The more people know about your merch, the more potential buyers you can acquire which means making money on Instagram.
6. Feature brands’ products in your recipe
With the huge spike in ad exposure, when an average internet user sees more than 5,000 ads each day, brands seek out authentic ways to promote their products among potential customers and many of them turn to niche bloggers for brand endorsements.
As a food blogger, you may receive offers from brands to try their products when cooking your meals, feature these products in recipes, and tell about your experience in Instagram posts. This strategy gives brands a good way to market their products in a natural way while you get an opportunity to make money on Instagram.
One food blogger who specializes in vegan cooking collaborated with an alternative sweetener company Whole Earth to spread the word about its brown sugar replacement and help the company increase IG reach. Not only did Cherie share a delicious recipe that contained Whole Earth’s sweetener, but she also put the product in the background to raise brand awareness and recognition.
7. Share special discounts
During the discovery phase, when buyers seek out potential products, 60% of online shoppers show interest in discounts and promo codes.
Thus, another great way to make money on Instagram is to work with relevant businesses in the food niche, promote their products in your posts, share exclusive promo codes to influence purchase intent, and get paid for your promotion.
Since brands want to boost sales, they are more likely to find niche influencers and assign unique promo codes to measure performance.
Whether you have a fixed price for brand endorsements or get a commission if someone buys with your code, you still get a chance to provide your followers with useful information and make money on the side.
Back in 2016, Greek food blogger Maria Koutsogiannis was one of the first food bloggers who gave this monetization strategy a try:
8. Get started with food affiliate programs
There’s no need to have a solid Instagram following or wait for brand collaboration offers to make money on the platform. With a growing number of food affiliate programs, food bloggers of all sizes can sign up for affiliate programs, promote food-related products, and start earning more.
For instance, Kathryn Muehlberger posted an informative visual that tells more about the benefits of the affiliate program and wrote a short caption that guided users on how to find the affiliate link.
Obviously, using each post or Story to tell followers about your affiliate partnership isn’t a good idea as people seek out handy information first. But you can use the bio section to help interested users find your affiliate link with ease.
If you still want to boost web traffic and promote your affiliate link, use any link-in-bio tool that allows users to create custom landing pages and share multiple links in one custom link, just like another food blogger did:
It’s time for food bloggers to make money on Instagram
Instagram sees a huge amount of growth, so this platform will stay popular among visual learners who prefer consuming visual content.
With a growing number of users who show interest in the food industry in-app, Instagram remains an ideal place for food bloggers who want to interact with an engaged fan base and monetize their followings. Not only does it have all features to grow your influence, but it also offers actionable ways to make money on Instagram.
Whether you choose to collaborate with food companies, sell merch, or find buyers for your digital cookbooks, there are many ways to make money as a food blogger on Instagram.
It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise on a daily basis. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.
One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche. In today’s post, I am going to go over how to approach your follower count and when should you monetize them.
How much money can you make on Instagram?
This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few.
One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.
For instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.
Couple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram!
How many followers do you need to make money on Instagram?
The answer is… it depends! If you feel like this answer is a letdown, hear me out.
When brands are looking to work with influencers, they want to know that their marketing budget is well-used. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts.
Engagement rate is gold
While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one thing that is constant is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.
For instance, imagine you had $100 and wanted to make more money with it. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say.
The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (There are plenty of online tools available if you don’t feel like doing the math yourself!)
When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products.
Your niche matters a lot
Did you know that 7 out of 10 people rely on social media to make purchase decisions AND almost half of them rely on the opinion of influencers? Whether you know it or not, people out there are looking for recommendations to follow and yours is one of them! If you are passionate and knowledgeable in a particular niche, you could be earning money just by promoting brands and products you already love!
Some of the most profitable niches on Instagram are Health/Wellness/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury and Lifestyle. Users in these niches work with a variety of brands, create a wide range of content, and have great success in monetizing their Instagram accounts.
Take Huda Kattan, for instance. She started as a beauty influencer on Instagram and currently has over 2 million followers and recently launched her own popular line of makeup. Kayla Itsines is also a successful Instagram influencer who started as a personal trainer but now has 7 million followers and a huge following for her series of bikini body guides.
Some niches are so specific, that you don’t have to have a lot of followers to start landing sponsored posts, such as “hamburgers” instead of “food” or “acne skin care” instead of “beauty.”
More and more brands are working with micro-influencers in these specific niches to promote their products because they have a more engaged, targeted following.
While the definition of a micro-influencer varies from professional to professional, they are generally defined as a user who has more than 1,000 and less than 100,000 highly engaged followers. That’s great news for accounts that are still growing but are ready to start landing sponsored posts!
Don’t limit yourself to sponsored posts
Earn extra as an affiliate
Partnering with brands isn’t the only way to monetize your Instagram account. On top of working directly with brands in sponsored posts, you could also use affiliate marketing to make an income on Instagram. Affiliate marketing is when a brand pays you a commission after someone buys a product that you recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you are a part of will track the number of sales your recommendation garnishes and will pay you a percentage of the profit when it’s all said and done.
Selling affiliate products is as simple as recommending a product as long as you always remember to include your tracking link or code. The best place is to start is with products you already use and recommend and researching if those brands are already a part of affiliate marketing networks.
There are hundreds, if not thousands, of affiliate programs available for you to join and in every niche imaginable. Some of the top affiliate marketing networks to join when just getting started include Amazon Associates, Linkshare, Shareasale, and Commission Junction.
Earn even more with your own products
By far the best way of monetizing your Instagram account is by selling your own digital products. Just like Lucy Davis, an Instagrammer in the fitness niche who earned over $20,000 in six months by selling her ebook online and promoting it on Instagram. Selling on Instagram isn’t as difficult as it may sound. It can be as simple as writing an ebook in your niche and marketing it to your followers!
Even though there is no numerical threshold you have to cross in order to consider yourself an influencer and start making money on Instagram, that doesn’t mean you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you.
All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.
How to Get a Million Instagram Followers for a Day
Are you a photographer trying to get more Instagram followers? One of the most common tips you hear for growing your tribe is to share your best work. As actor Steve Martin famously said, “Be so good they can’t ignore you.”
It’s fantastic advice. Unfortunately, even if your pictures make the Mona Lisa look like a finger painting, it’s easier than ever to be ignored. Instagram now has over 500 million users posting more than 52 million pictures every day!
Should photographers join Instagram?
When Instagram started out, it was meant to be a place where people shared basic moments of their daily life. As it grew in popularity and saw everyone from movie stars to presidents sign on, posts became more curated. Top names in the photography world from National Geographic to Magnum photographers joined too.
Although some argue this was the death knell of Instagram, an end to sharing our unfiltered selves through Gingham-filtered glasses, others saw an opportunity. Photographers found it inspiring to be part of a global social network, one where everyone speaks the same visual language. And companies found a new channel to market their goods.
Whether you are a pro trying to market your business or a hobby photographer wanting to interact with like-minded people, you need to be where your audience hangs out. Instagram is that place.
Something terrible about Instagram
Jasaseobe’s advice about getting discovered was great, but it doesn’t work as well in the Instagram Age. There are plenty of photographers who struggle to find an audience.
“Without promotion, something terrible happens…Nothing!”
On Instagram, you need to be proactive when trying to build your following. Unlike Facebook, there is no Share button to help new people discover you. Also, the Instagram algorithm doesn’t do much either to put your pictures in front of new people. The majority of engagement on your feed usually comes from your followers, not people who randomly stumble on your work.
As a result, the best way to introduce your photos to a new audience is to get other Instagram accounts to share your work. There are two ways to go about this. You can ask other photographers to share your work. Or even better, you can get featured on hubs.
Leverage hubs to build your tribe
Hubs are Instagram accounts that feature other people’s photographs. Think of them as a sort of variety show that shares what is happening in the world of Instagram. Each hub is like a channel. For instance, there are nature hubs, architecture hubs, street photography, and food photography hubs to name a few. A hub can be owned by an individual, a group of people, or a business.
This photo below I took in Malaysia was featured by the FreedomThinkers feed. According to their website, their mission is to inspire their viewers to travel the world. That aligns with mine so I was happy to share my image on their account.
Some hubs are run just for fun as a way to create community. Other hubs are backed by a company and exist to market a product or service. Either way, they’re a great way to expose your work to a new audience.
To get a hub to share your photo, just include the relevant hashtag in the caption of your photo. You can usually find out which hashtags to use in their account bio. If the hub owner likes your photo, they will share it and credit you by sharing your name and IG feed address. The exposure you get can, in turn, drive traffic to your personal feed, resulting in an increase of followers.
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Can I Get 1 Million Instagram Followers Oveight?
Technically it is. But it would help if you remembered that Instagram could block your account in case of excessive haste. It is not the best idea to mess with services that promise you immediate impact. We have a safer offer.
By buying a million subscribers from us, you will get the attention of real users. People will subscribe to you gradually over several weeks. This flow will look organic for Instagram so that it will be safe for your account. You will get the desired effect by observing all of Instagram's terms and conditions.
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Suppose your account is currently inactive. In that case, it is worth spending a couple of weeks creating content and generating organic account activity. While you prepare your visual profile for the big splash, you can start buying a smaller number of subscribers.
Whatever your goal on Instagram, a million followers will help you deliver on plans. Trust the market leaders, and the result will not be slow in coming.
How to go viral on Instagram
Instagram is like the news, once one channel breaks a story, others quickly report on it as well. Many hubs copy their featured photo selections from other hubs. This creates a domino effect that can give you massive amounts of exposure.
For instance, my “Dark Towers” photo was featured on more than 20 hubs. One of those was on the Game of Tones feed which you can see below. I didn’t ask all of the hubs to share it, many featured my image because they saw it on another hub. Those hubs together had a combined follower count of over a million.
Having that many hubs share your picture doesn’t happen every day. On the other hand, it’s not uncommon to have at least a few different hubs share your photo at once.
5 Killer tips to get seen on Instagram
It doesn’t matter if you are a total newbie or seasoned pro, or if you have 100 followers or 100,000. There is a hub out there for all levels and types of photographers. Here are some tips for getting featured:
1. Know your hubs. To get featured you need to put the hashtag and/or tag your photo according to each hub’s request. Don’t just blindly tag a hub because it’s popular. Ask yourself if your work fits the style and quality of the hub.
2. Focus on your location. Geographic hubs are a great place to start. Look for ones that focus on a region like your city, state, province, country, or the place where you are traveling
3. Search according to types of photography. Consider genre hubs like @nightphotography or @urbanromantix. They are great for discovering like-minded photographers.
4. Try for small hubs when you start. If you are new to photography and/or Instagram, start small. Aim for hubs with less than 10,000 followers at the beginning.
5. Share with brands. Don’t disregard business hubs. These are some of the largest out there. For instance, the magazine Travel + Leisure @travelandleisure has over 2 million followers and regularly features photos from other IG feeds, as does @travelchannel.
The super secret to Instagram exposure
This is my final and most important tip. Follow the hub you’d like to be featured on along with the admin of the hub.
Some hubs will even direct you to “follow [insert name of hub admin(s)] to be featured.” The hub admins want exposure just like everyone else as they want to increase their follower count too.
If the name of the admin is not stated in the bio, look at the last few photos posted in the feed. There is often a note saying which admin selected the featured photo.
The Golden Rule of Engagement
Once you know who the admin is, friend them, visit the admin’s feed (not the hub), like a few of their photos, and then comment on one or two of their pictures. Be sure to write something that proves you aren’t a robot. In other words, don’t just leave a thumbs up or “Great shot!” comment.
Most importantly, don’t be human spam. Do not ask the admin to view your feed. Do not ask them for feedback on your work. And never ask them to feature your photo.
If you take the time to interact with the admin’s photos, it’s possible they will visit your feed. And if they like what they see, you just might get featured. Reciprocity is the Golden Rule.
In the end, the hub admins are like gatekeepers, the editors of social network magazines. You want your photos in front of their eyes. Get them to know who you are. Connecting with a hub admin is the single most important thing you can do to get featured, besides creating amazing work of course.
Are Instagram hubs worth the effort?
Some might say social media is a waste of time. It’s undoubtedly better to be out with your camera than staring at your phone.
In my case, that Busan roof topping photo that was shared on 21 hubs got me a few hundred followers. It doesn’t really matter, though. Life is not a popularity contest. Whether you have one fan or one million, the most important thing for any photographer is to create.
On the other hand, the act of creating is deeply bound with the act of sharing. There’s nothing wrong with photographing what you love and keeping it for yourself.
But if you want to share what you’re passionate about with the most people possible, then let the world know. Or as writer and producer Dan Harmon put it, “Find your voice, shout it from the rooftops, and keep doing it until the people that are looking for you find you.”
The powerful effects of social media on businesses and brands have been proven. Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool has moved from large brands to Main Street mom-and-pop stores.
As marketers, we know that we need to be where our target audience is online, but do you truly understand how social media usage plays a role in the consumer buying process? With seven in 10 Americans using social media, it is very likely that the vast majority of your customers (or potential customers) are already online. It is important to take into consideration how that affects your current and potential customers so that you can craft social strategies that align with both consumer expectations of the brand and, of course, sales for your business.
Social media use over time
When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media.
|Less than $30K||70%||35%||12%|
|More than $75K||70%||47%||50%|
|High school or less||64%||30%||10%|
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.
While some people create an account on these mediums to simply connect with friends or loved ones, social media is now more intertwined with business than ever. Popular social media platforms have integrated a wide variety of options for consumers to conjugate with brands and companies alike, even offering the ability to make purchases of goods or services directly on an app.
For example, Facebook first implemented a “buy” call-to-action button on ads and page posts back in 2014. Adopting this feature gives users the opportunity to make a purchase of a product without interrupting their scrolling. Many other mediums have followed suit, and other marketplaces, like Instagram Shopping, are more popular than ever. Listing products in the dedicated “Shop” tab gives your items exposure to a wide breadth of audiences that were previously inaccessible if you were a brick-and-mortar location that required consumer foot traffic to make a purchase.
Setting the focus of your social selling strategy toward advertising your products or services on these apps is one of the ways to bridge the gap between future customers and the long-standing issue of “how do I share what my business offers to fresh eyes?” Consider social selling as part of your overall sales strategy.
The algorithms of social platforms with buying options help to expose your brand’s services or items to relevant audiences dictated by triggers such as demographics, geographics and interest, all with the help of paid promotion. Set aside a monthly budget for promoted posts or product ads to increase sales, and utilize costless tactics such as including relevant and popular hashtags on posts to drive up organic reach.
It’s also important to recognize the effect of social media on consumer buying choices when considering the power of recommendations. Most modern consumers carry their purchasing power in their pockets, and when they’re not buying, they utilize social networks for reviews about a product and where to (or not to) shop from. With 80% of consumers making buying decisions based on a friend’s social media post, the era of virtual word-of-mouth recommendations is in full effect.
Consumers gravitate to brands that are hospitable, humanized and relatable, and expect companies to interact with them in a meaningful way that goes beyond an advertisement or product listing. Taking steps, such as answering Facebook or Instagram inquiries, or even something as simple as responding to a tweet showing excitement about your product or service, can boost your brand’s reputation and increase the likelihood of a consumer recommending you to others. Build a relationship with followers and customers to increase consumer satisfaction and bolster the likelihood of those coveted positive social media recommendations to peers.
On the other hand, a negative recommendation of any kind can be detrimental to your brand. Thankfully, consumers have entered a new dimension of two-way engagement with brands on social media. The days of latency on the phone while seeking a customer service representative have passed, and an era of contactless, voiceless assistance has entered. Social listening, active community management and, well, being social on social media, can help keep that negativity at bay.
Consumers seek honesty and rely on other sources such as influencers when it comes to making buying decisions. Hiring a popular influencer in your brand’s niche to put a spotlight on your product or service can make a difference if handled correctly. Just one positive review conducted by a recognizable influencer has the capability of causing an influx in popularity and, more importantly, sales. Many larger influencers, like the mega- and macro-influencers can be hired through an agency, while smaller influencers, like nanos, can be reached by sending a direct message or email to create a line of communication and begin the process of getting your brand in front of their audiences. The benefits of a positive recommendation to a large audience typically will greatly outweigh the monetary value of an item, so don’t be hesitant to give out a promotional product at no cost.
Social media has created a level playing ground for brands and consumers, unlocking a never-before-seen type of relationship between the two. Social platforms are modern era storefronts and serve as the liaison between customers and your products.
Social media offers multiple ways to connect with an audience—and small business owners (SBOs) know it.
Go Where Your Customers Are
Rather than trying to be omnipresent on social, SBOs should focus most of their time and resources on the social media platforms that naturally attract their target audience.
“Every business is different, and your approach should be centered around the places and spaces that your target audience hangs out on,”. “There are specific platforms that are great for B2C reach. There are also platforms that are best for keeping your community up to date with what’s new. There are platforms that are perfect for B2B connections. Ultimately, it’s up to the businesses and the niche in which their ideal audience or demographic spends the majority of their time.”
Develop Your Content Pillars
A small business also needs a social media content strategy before it starts posting on a social platform.
SBOs can identify their content pillars by asking themselves these two key questions. The first: Whom am I looking to help? The second: How can I help them?
“This typically sets the ground for their elevator pitch, their marketing material and of course their content strategy,” he says.
Once you develop your content pillars, you can organize your content into four main buckets: awareness, engagement, connection and sales content.
Read also; How to Make Instagram Reels Like a Pro
Awareness content helps you reach new audiences. Engagement content keeps your followers interested. Connection content nurtures your audience and shows them that you’re relatable. Promotional content gets people to take action, whether it’s subscribing to your page or newsletter or buying your products or services.
Anchoring your social media strategy around these four content types can help you attract new followers and strengthen engagement with your current ones.
Start With Organic Marketing
Though SBOs may be tempted to pay for sponsored ads, it’s better to stick to organic marketing when your business first starts out on social.
“If you do have the budget and you can make the investments, it’s always best to run paid ads after you’ve seen success or after you’ve seen that you have a good product or service that people actually enjoy,” he says. “It would be a shame to invest a lot of your budget on paid ads and your product or service isn’t really where it needs to be.”
If you do have a small budget to invest in social media advertising use smm panel, consider running a brand awareness campaign to see what demographics may be interested in your products or services.
From there, he suggests retargeting users who have visited your website after clicking on a post or watched a minimum of 75% of your social media videos. Retargeting ads is always cheaper than running cold traffic ads in a bid to reach people who have never heard of or interacted with your brand before.
Expand Your Toolkit
Unlocking creativity and making standout content can be tough. Forty-five percent of SBOs say they don’t have the time, tools or skills to bring their social ideas to life. Jasaseobe recommends expanding your toolkit to help streamline your content production process.
“I'd highly recommend taking the time to really dive in and learn an easy-to-use platform, such as Adobe Express, to create high-quality content,”
Adobe Express includes several features that can help small businesses create eye-catching social media content. Among them are thousands of unique, high-quality templates to kick-start the design process, 175 million licensed Adobe Stock images, 20,000 premium Adobe fonts, video and image editing features, and content scheduling capabilities.
Should you post every day or only a few times a week?
“This is definitely a question I get asked probably five to seven times a day, and my answer is always to start with what you can stay consistent with,” he says. “A lot of social media gurus will tell you, ‘You need to post three to four times a day,’ but for a lot of the small business owners, it’s just not realistic.”
The numbers tell the story. Forty-two percent of SBOs say the most time-consuming aspect of digital marketing and social media is posting to and managing their channels. On average, they’re spending nine hours a week on digital marketing and social media. That’s a healthy amount of time, especially given how overscheduled SBOs can be.
find out what a feasible posting schedule is for your business, strategize and plan your content in advance and “stay consistent with the days and times every week so that the algorithm can pick that up and understand when and how you’re going to post. Adobe Express even has a built-in content scheduler feature that can help you plan your posts and take back your calendar.”
Posting consistently will also help SBOs foster regular engagement with their customers, which Adobe research indicates is something they take seriously: Whereas 41% of SBOs value regular engagement, only 24% are seeking to “go viral” when they leverage social.
Repurpose Content That Works
Being creative on social media doesn’t mean you always have to do something new. Use analytics to help you decide what content to remix.
“Take the time to actually look at your insights and see what’s performed well over the past year, and just repurpose that. You may have had a carousel post that performed extremely well and got over 500 saves and shares. Why not repurpose that and create a motion graphic, a reel or an infographic?”
With its vast library of templates, Adobe Express is a useful tool for making old content new again.
“There are so many different ways to repurpose content, and I think that with a tool that provides templates and a lot of extra elements to make your content stand out and look different, it makes it very easy for you to repurpose content and not have to reinvent the wheel,”
Unlocking Your Audience On Social Media
With creativity tools like Adobe Express, you don’t need to be a world-class designer or marketer to stand out on social media. With just a few clicks, you can create captivating and shareable social media graphics and content that grows your audience—no design skills necessary.
There are two questions that every growing musician asks themselves at some point. One, what is the secret to eternal happiness? And two, does Spotify promotion actually work?
The good news is, we’re working out the answer to the first one and we’ll let you know when we figure it out. The better news is we have the definitive answer to the second question. In this post, we’ll walk you through what Spotify promotion is, how it works, as well as how to tell the legit promotion services apart from the dodgy ones, and why you should avoid the shady operators.
But first things first: what exactly does “Spotify promotion” mean?
Legitimate Spotify promotion services pitch artists’ music to curators of prominent Spotify playlists, providing exposure to real listeners through such placements. This is distinct from bot networks offering fake streams; using these violates Spotify’s TOS and may result in a ban from Spotify.
It’s extremely important to understand the nuances and implications of this, so let’s look at it in detail.
With over 300,000 YouTube views, 180 plus radio stations providing plays, monthly increases of new Spotify users, over 100,000 Spotify streams, and 2000+ spotify followers, the top-of-the-line services provided by Jasaseobe Smm Panel will meet and exceed the expectations and needs of virtually anyone.
Anyone involved in the music industry knows that it is constantly changing and evolving. One of the biggest changes that occurs in the blink of an eye is the insane amount of competition within the world of music. Several people have contacted me asking about Jasaseobe, so I did some research of my own into their services. I was beyond pleasantly surprised by the results. Keep reading as I share with all of you what I discovered about their Radio Airplay Promotion, YouTube Music Video Promotion, and organic Spotify promotion.
With over 300,000 YouTube views, 180 plus radio stations providing plays, monthly increases of new Spotify users, over 100,000 Spotify streams, and 2000+ spotify followers, the top-of-the-line services provided by Jasaseobe will meet and exceed the expectations and needs of virtually anyone. If you are interested in submitting music to radio stations , looking for information on YouTube Music Video Promotion, or Spotify promotion , you need look no further. Jasaseobe.com is the name of the game here.
Have a Game Plan in Mind
Before taking the plunge with an organic Spotify promotion or any other venture, take the time to map out a plan for yourself so that you get exactly what you want without blowing money on what you don't want or need. Brainstorm and lock in on specifics like how to get your music on Spotify playlists. To test it out, we used the service for radio distribution, YouTube Music Video Promotion, And Spotify playlist promotion. I went with the $150 radio promotion package, the YouTube package with 250,000 views, and the 500,000 follower-reach Spotify package. The pros at Jasaseobe.com broke it all down for me to ensure that I understood everything before I bought anything. Then they reiterated everything be sure that they had a clear understanding of what I was looking to accomplish. Once that was done and I made my purchase, I was contacted by an executive to get more specific details about the music and the content I wanted to be included in my press release.
How is The Target Audience Determined?
I made sure they understood that I wanted my music played via a variety of media outlets. At that point, they went to work looking at criteria for the best target audience. Once that was completed, they developed playlist submissions based on the target audience and created a press release detailing the vision, inspiration, and background of my music.
The target audience is determined by classifying them into categories (Rock, EDM, Hip-Hop, etc.) audience members are separated into the various categories based on their preferred social media platforms, submissions they receive, their ages, genders, personality types, etc. This is information that has been collected over several years by studying radio station users, music magazine subscribers, clicks, and posts. YouTube influencers and Spotify curators also figure into the equation.
HOW DOES SPOTIFY PROMOTION WORK?
Broadly speaking, “Spotify promotion” refers to a set of practices that enable artists to gain more listeners and streams for their content on Spotify. At the time of writing, there are at least three distinct methods that are variously described as “promotion”:
- placement on legitimate, third-party-curated playlists on Spotify
- placement on Spotify’s own official playlists
- sketchy third-party networks with pay-per-stream services for fake streams through bots
As we mentioned earlier, getting fake streams goes against Spotify’s terms of service, and Spotify can and does remove content and/or withhold royalties for artists using such tactics. Given that Spotify pays artists royalties based on the number of streams their content receives, they obviously won’t be happy about users trying to game the system by using bots to generate the appearance of thousands of streams.
These types of services are typically offered by shady operators using fake names, often (but not always) on platforms like Fiverr. They’re easy to spot because they claim to deliver thousands of streams for a handful of dollars, and either won’t name the playlists where they’ll get your content placed, or rely on low-quality lists that exclusively feature artists nobody’s ever heard of (real users don’t seek out and listen to playlists like that).
If you’re ever tempted to try out such services, take our advice: DON’T.
Spotify’s algorithm’s are very sophisticated and it isn’t at all difficult for them to detect which streams come from real human listeners, and which ones are coming from bots that are trying to game the system.
Besides, the whole point of promotion is to help more real people discover your music and build real fans. Paying for fake streams completely defeats that goal, so it makes no sense at all.
Spotify also has their own pay-per-stream feature called Marquee, but since this is really more of a pay-per-click advertising product (similar to using Facebook to advertise your music to potential fans), we won’t discuss that here.
This leaves the two other methods of promotion, which we’ll review below.
PLACEMENT ON SPOTIFY’S EDITORIAL PLAYLISTS
The only way to get your music featured on Spotify editorial playlists is to pitch upcoming tracks to their team via your Spotify for Artists dashboard. There is no guarantee that your pitch will be accepted, but here are a few measures you could take to increase your chances:
- Keep your artist profile page fully updated
- Take the effort to shoot or create an attractive, professional cover photo
- Write a bio that impresses your audience and listeners — if you’re not sure how, you can inexpensively hire a copywriter to write this for you
- Add at least 4 to 5 photos to the image gallery
- Add links to your social media handles, and ensure that they are active
PROMOTION VIA THIRD-PARTY CURATED PLAYLISTS
For serious music lovers — the kind of people who you’d want as your fans — the real joy of Spotify lies in the countless playlists that allow them to discover new, amazing music.
Many of these popular playlists curated by third-party users on Spotify have thousands of followers (“Jazz Covers Popular Songs” by Playlists Kool is one I love). Depending on the playlist, they’re updated on a weekly, monthly, or even daily basis, meaning listeners are highly engaged and keep coming back for more.
The benefits of getting featured on a playlist like that are obvious, but there are a few things to keep in mind:
- Getting the attention of the curators is often difficult — not all of them publish their contact details, and when they do, they’re typically inundated with hundreds or thousands of requests every week.
- Compiling a list of playlist owners takes time and effort. It’s tempting to make a list of the biggest and most popular playlists in your genre, but in reality, when you’re still just a small artist, pitching to the biggest curators out there does not help your odds of success.
- Pitching your music to curators is very time-intensive, as you have to send a personalized email to each individual curator (nobody reads generic, mass-sent emails — and once you’re relegated to spam, you hurt your future chances of ever being seen, so don’t do it!) — and nineteen times out of twenty, you never even hear back.
- Sending emails into the void can be extremely demoralizing and your time is probably much better spent working on your upcoming music or engaging with existing fans.
These are the reasons why Spotify promotion services exist. The are PR-services, often run by music-industry-insiders, who already have a well-established rapport with hundreds of playlist curators.
The good ones are also staffed by submission specialists who have a lot of experience with categorizing music — to use our own example, over the years, we’ve developed a feel for which curators are most likely to accept certain sorts of tracks, which greatly improves the odds of success.
Genuine playlist promotion services will never “guarantee” placements, because curators of high-quality playlists may or may not accept a submission. That said, a professional provider will also not charge you unless they actually deliver results. At Jasaseobe, we manually preview every single track before pitching them to curators, and if we fail to secure a placement, we provide a full refund.
A word of advice: There are many providers out there who charge a “submission fee”, expecting you to pay whether or not you get a placement — you’d do well to steer clear of these types of providers. Also, “guaranteed placement” where you pay not for PR services, but for position on a curated list, is called “payola” and it’s actually illegal under the FCC’s rules, so you’d do well to steer clear of providers who claim to guarantee placement on specific playlists.
How to Get Spotify Promotion For Free
There are three main ways you can get free promotion:
Use Daily Playlists or SubmitHub to submit your music to curators
Find play lists on Spotify manually and email them
Use Jasaseobe smm's free Spotify playlist promotion tool
Let's start with the first method. Platforms like Daily Playlists and SubmitHub are good places to start. First of all, both of these platforms have paid versions – their free versions limit the amount of submissions you can make, although it's still worth trying.
The downside is that you're limited in quite a few ways with this method:
It's playlist pitching, which means you rarely get accepted and placed on play lists
Playlists might have fake followers or provide little to no results
You need to find and pick play lists yourself that you think would fit your music, which takes a lot of time
You're limited to only the free version which only lets you submit a few times a month.
Okay, let's see what we have in store with method 2: manually finding Spotify playlists!
This can be a great way to find playlists. Simply go on Spotify and search around for playlists that would match your music. Click on the playlist, and you might find an email address or submission link to get on the playlist. With enough work, you might get a nice list of playlists you can submit to!
The issue is that it's a very time-intensive strategy:
Knowing where to look on Spotify for good play lists can be tough
Many Spotify playlists might not have contact information in their description, increasing the time you need to search
You'll need to manually email curators, and might not actually get placed.
That leaves up with one last way you can get real Spotify Promotion for free in Jasaseobe.
The biggest upsides are that 1) you save time, 2) you don't need to pay anything, and 3) your music will actually get on playlists. Here are the benefits:
You aren't playlist pitching, your song will be given an actual promotion campaign where you'll be added to multiple playlists.
You won't need to pay anything, ever. There's no limitations.
Your music will be added to relevant, quality play lists that actually grow your monthly listeners. We listen to every song and add it to our play lists that best matches your song.
There's one thing to keep in mind: you can use Jasaseobe's free promotion tool on songs you have distributed through the Jasaseobe platform. The good news is that the platform gives you unlimited free music distribution, so you can simply upload a new release through the platform and then run free Spotify campaigns.
Overall, in our cheeky opinion, the upsides of Jasaseobe far outweigh what other options you may find on the web.
Best Spotify Promotion Services
There are loads of Spotify promotional services out there – and every one of them are vying for your attention.
There are two main categories of services: Paid music promotion services and Free music promotion services.
In the music industry, the norm is that the free services are never as good as the paid ones, so it's worth doing both.
The key difference now is, that Jasaseobe gives you organic Spotify promotion campaigns for free, that you would otherwise pay for. Here's a breakdown:
What Are Spotify Playlist Curators?
Spotify playlist curators are essentially just the owners of Spotify play lists you want to get your music on. In order to get your music on these play lists, you usually need to either pay for a Spotify campaign or pitch your music to playlists using services like Daily Playlists or SubmitHub.
The best paid promotion services have their own playlists that they manage, operate, and grow. This gives you the best results, as your song gets added to the most relevant playlists and your risk of getting botted streams goes down.
The downside of course, is that you have to pay. Getting on even a medium-sized Spotify promo campaign can cost hundreds of dollars.
The reason why Jasaseobe is superior is because you get on playlists that we manage and grow. We ARE the Spotify playlist curators! By using us, you get the same quality of promotion and results as a paid campaign that costs hundreds – except it's entirely free.
How Spotify Playlists Can Get Your Music Heard
Getting your new music featured on popular playlists is the most popular way artists push their music to new people and grow their organic streams. Spotify is one of the unique streaming platforms where this dynamic exists.
The top playlists can get you thousands of streams and hundreds of new potential fans. It is music marketing 101 these days in the music industry.
By getting on a playlist, your Spotify monthly listeners will grow, as well as your Spotify followers. If you use a platform like Jasaseobe to promote your music, they can fine tune your Spotify promo campaigns to better target fans, as mentioned earlier.
Spotify Promotion is One of The Most Effective Music Marketing Methods
It is key that you avoid all forms of fake or botted streams on your music on Spotify. With the way the Spotify algorithm works, it'll hurt your visibility, cut your royalty payments, and you might even get your song taken down.
Spotify has gotten very good at knowing which artists buy Spotify plays or buy Spotify followers. It's not worth the risk. This is by far the worst way to promote your music (it can hardly even be called that!).
What's The Best Spotify Promotion Service?
The cheeky answer is Jasaseobe – but it's really a complex question. There's no right answer, as everyone's situation is unique.
If you have a big budget, maybe it's worth getting paid promo campaigns or running ads on Facebook or Instagram.
If you want the best overall combination of Spotify curators, official playlist placements and Spotify plays growth without having to pay anything, our platform's entirely free Spotify campaigns are your best bet.
Is Paid Music Promotion Worth it?
Using paid music promotion to get in front of Spotify curators is worth it if you're willing to drop hundreds of dollars for temporary results.
The truth is that Spotify promotion is rarely sticky – no matter how good it is. So when you pay so much money to get on some playlists and see your streams go up by a couple hundred or thousand, it won't make any long-term impact on your music career. Your monthly listeners will go up sure, but you need to keep promoting your music constantly to see your stats go up over time, and most artists don't have a budget for that sort of thing.
That's why we decided to make our Spotify promotion entirely free for those who use the Jasaseobe platform. We'll give you the same quality of promotion that any paid service will give you, but for free.
You're better off taking that money and putting it towards throwing a live event, developing some merch to sell, or getting PR or press. Those things will benefit your music career for years to come.
Make Audio And Video Ads With Spotify Ad Studio
There are many ways to go about promoting your new music online. One way you can get organic Spotify promotion for your new music without having to use playlists is by using Spotify's own Ad Studio. While its mostly aimed at businesses, the streaming platform also makes it clear that artists can use it as well.
How it works is essentially you create an audio ad campaign. Free Spotify plan users will then hear your ad and hopefully then become a fan. Artists push their music by using a snippet of a song as the ad for example.
This audio ad strategy can sometimes boost Spotify followers and Spotify plays – just be aware that you'll need to have a budget. Since this is mostly designed for businesses first, you need a big budget to run ads on the streaming platform.
The minimum for a campaign is 250$, but after doing some preliminary research on the web, many marketing agencies recommend a budget of $1,000/month. You can expect to reach a thousand impressions for $15-$25, of which a fraction will actually listen to your music (1-5%).
Unless your music is consumed by the many, it’s very unlikely that releasing a track with no prior promotion will make an impact. Nobody will know it exists. Even if you have a large following on your Spotify account, it’s always important to promote your latest release. It's important to promote your music in the pre-release state as well.
Here are some common tips to help you promote music well leading up to the release date.
Build interest weeks before your release. It might sound obvious, but It’s really important to create hype for your music before it even goes out. To promote your music on Spotify well, you must start before the release date.
Run a Pre-Save campaign on Spotify. A pre-save campaign lets your fans have your new music get in their hands first.. The second your track is released, it’s placed right into a playlist of your fan's choosing. When used with other methods, it's a good way to grow engagement on your Spotify account! Some pre-save campaigns let you get the email address before giving access to the pre-save in order to help you build a mailing list.
Leverage social media posts to ensure fans see your content. Platforms like Instagram are always changing their algorithm. Only a small percentage of your followers actually see what you post online. It has happened to us as well! Boosting posts can be a great way to ensure your fanbase see what you have to say. You can run a paid post boost to get some bonus engagement from existing fans.
Promote your music on Spotify by getting your new release in curator hands. Whether you find curators manually or use a platform to find them, building up a list of curators to go out and get your music to is great. A good tip is to go on LinkedIn and try to connect with people who have A&R or music curator in their bio and building up a connection there.
Make sure your song doesn't have a long intro before you release. If a listener doesn't listen for your song for more than 30 seconds on the Spotify player, it won't count as a stream and will hurt your algorithmic push.
Some More Tips
When an artist push new music online, a big goal is also to get on Spotify charts. When your new releases grow, you'll see this reflect in your Spotify for artists dashboard. Getting on your music on Spotify playlists not only will reflect in your artist profile, it increases the odds of being picked up by Spotify themselves. Keep an eye out!
When your song does get placed by a curator, make sure you share playlists on social media platforms! This lets the curator know that you appreciate the add and they will be more likely to ad dyour music in the future.
The key to promote your music on Spotify is patience. Any particular artist can get impatient and get botted streams or take any other unethical shortcut. This just hurts you in the long run. That's why Jasaseobe is your best bet, it's so simple and is entirely cost-free. The growth will reflect in your Spotufy for artists account, in your monthly listeners, and the growth you'll see in your artist profile generally.
As you can see from the table above, there are quite a few options out there for Spotify promotion with real, organic streams, but very few providers guarantee 100% verifiable Spotify data, and fewer still offer a money-back guarantee if they don’t deliver.
Obviously, we might be a little biased, but we believe that Jasaseobe’s combination of pricing, verifiable data, and money-back guarantee, makes our Spotify promotion service a great option for up-and-coming artists. Plus, to ensure that you gain an extra boost out of your promotion campaign, our consultation call is designed to help you use your Spotify data meaningfully, unlocking powerful insights to drive future marketing and audience targeting choices.
In the context of Spotify, “fake streams” refers to listens, plays, or streams generated for any track by automated bots rather than by real human listeners. Spotify’s terms of service prohibit the use of bots to generate streams and accounts with such activity may be penalized when detected.
Spotify can and does detect bots that stream content on its platform, as bots behave very differently to real human users. Accounts detected attempting to game performance metrics through the use of bots may face content removal or withheld royalties.
While there are pay-per-listen services that generate streams through bots, Spotify forbids and penalizes such practices. Artists should instead use legitimate playlist PR promotion providers (like De Novo Agency) or Spotify’s own pay-per-listen Marquee feature.
Bots. Trolls. Fake accounts. While social media platforms are working to combat these fake users through algorithm changes and bots of their own, they can't eradicate these fakes completely. We’ve seen a delivery guy impersonate Trump family members to spread conspiracy theories, Amazon defenders that were actually bots, and news outlet impersonators spreading fake news about the 2020 U.S. elections.
So instead of eradicating all the fakes, Twitter recently announced that they were bringing back the account verification program.
You can now apply to be Twitter verified and receive a blue checkmark next to your name that tells users that your account isn't a spammer, troll, or bot—it's the real deal. To become verified on Twitter, you need to confirm your identity, have a notable presence on and off Twitter, have an active Twitter account, and send in a request for consideration as a verified user.
It is especially important for micro-influencers, thought leaders, and small businesses to apply for verification and get that blue badge so that fake accounts cannot impersonate them. Having a verified Twitter profile makes it harder for scammers to use your name to spread misinformation, hold fake contests to steal your followers’ information, and more—that eventually leads to mistrust.
How to get verified on Twitter: A step-by-step guide
Here’s what you need to do to get verified on Twitter:
- Make sure your profile meets Twitter’s activity standards.
- Go into your account settings and start the verification process by clicking “request verification.”
- A popup will appear telling you more about Twitter verification—click “Start Now.”
- Tell Twitter who you are by selecting the right category.
- Provide proof that you've selected the right category (e.g., your official website, articles about you, etc.).
- Verify your identity by providing an official email address, website, or government-issued ID.
- Click “submit” and wait for Twitter to get back to you.
Note: The “verified” link should appear as the fourth entry in your account information settings. If you see it but cannot click it, your account does not meet Twitter’s eligibility criteria.
3 account requirements defined by Twitter
With the release of Twitter’s most recent verification guidelines, getting verified on Twitter is clearer than ever. Your account needs to have three characteristics—active, notable, and authentic—to even be considered as a candidate for verification.
1. Your Twitter account needs to be active
An active Twitter account has a profile name and profile image, has been logged into at least once in the last six months, and has a confirmed email address or phone number attached to it. You also need to make sure that you haven't violated any Twitter rules in the past six months that could have warranted a 12-hour or seven-day lockout.
Twitter also recommends that you set your profile name as your real name or brand name, that your profile photo and cover photo accurately represent what you’re about, and that your bio mentions an area of expertise or company mission—really sell yourself.
If you want to make sure that your account activity meets Twitter’s standards, we recommend building a regular posting schedule a few weeks to a month before you turn in your verification request. Here are two easy steps:
- Hop on to Buffer and fill up your content calendar with tweets for the next 30 days.
- Be sure to engage with your followers in mentions and direct messages (easily done with Buffer Engage).
When you're sure that your account is active, you can proceed to send your Twitter account in for verification.
2. Your Twitter account needs to be notable
Your account needs to be affiliated with an influential or prominent brand or personality. Notability is important during the verification process, as the first thing you’ll need to do is “Tell us who you are.” Here are the six notability categories from Twitter:
1. The Government category is for state- and federal-level government officials, public offices, official candidates, public utilities, and other people in leadership.
2. The companies, brands, and organizations category is for prominent companies, brands, and organizations—such as non-profit organizations, startups, and small businesses—and the leaders of those entities.
3. News organizations and journalists is for official news organizations, including magazines, newspapers, broadcast and cable TV, as well as individual journalists.
4. Entertainment is for organizations in the entertainment industry—music production companies, film festivals, TV networks, etc.
5. Sports and gaming is for official sports leagues, esports leagues, sports teams, and other sports organizations.
6. Activists, organizers, and other influential individuals is for individuals of high public interest who fall outside of the professional categories above—medical professionals, local public figures and political leaders, etc.—but are still prone to getting impersonated.
To qualify for your category, you’ll need to provide proof that you do, indeed, belong to that category. For example, if you want to get your account verified as a journalist, you need to provide links to three bylines or credits in qualified publications.
Read more about each category and the requirements here.
3. Your Twitter account needs to be authentic
Your account needs to be authentic, meaning you need to be who you say you are. There are three ways you can verify your identity to Twitter:
- Provide a link to your website (the website needs to have a clear link to your account).
- Provide a photo of an official government-issued ID.
- Provide an official email address with a relevant domain.
You need to upload your proof of identity while filling out your verification form, so have the information on hand before you hit “Start Now.”
Why it’s important to be Twitter verified
There are a lot of obvious benefits to having a verified account:
- You might get more followers.
- You gain trust and respect from the community.
- You are immediately recognized as an influencer or authority.
- You can defend yourself against impersonation attempts.
It’s the last two points that might be the most important.
That blue verified badge on your profile means that you will always have a closer connection to other verified users. Your likes, replies, and retweets of other verified users can never be hidden. You're also protecting yourself from impersonators who want to use your influence to forward their own agendas—whether it's to spread fake news and conspiracy theories, spam your followers, or steal your followers' personal information.
Moving forward, Twitter is planning to expand categories to include other influential persons such as scientists, academics, and more. They are also planning to add more functionality to profiles by creating different types of accounts (e.g., automated accounts, memorialized accounts) and adding an “about” page.
Being verified ensures that your content and your interactions always remain visible for the maximum number of Twitter users possible.
Get verified to show your followers that you're the real you
The Twitter verified symbol shows your followers that they aren't accidentally following a fake account. But in addition, it's the only way Twitter users can definitively say that an account is authentic. It adds an extra layer of protection for both users and account owners, stems the spread of fake news, and, on the whole, improves the user experience.
If your verification request is denied the first time, you can definitely put in another request after 30 days. There is no limit to how many times you can request verification.
Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file?
In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently.
How a Swipe File Can Improve Your Social Media Marketing Campaigns
A social media swipe file is an essential tool for building successful campaigns. By saving your organization’s own social media marketing content, you can create a library of all of your top-performing posts. Then you can have proven tactics and formulas at your fingertips and use them to keep creating content your audience loves.
But a good swipe file usually has more than just your organization’s own posts. You can also save your competitors’ social media marketing content for research or inspiration. That way, you can make note of how your competitors are using new tools and tactics, and you can learn from their wins.
Most social media platforms allow saving on desktop or in the mobile app. But in a couple of cases, the Save function only works on one type of device. I’ll walk you through the steps for saving social media marketing content on each of the major platforms below.
#1: How to Save Facebook Content
On Facebook, you can create swipe files for yourself and your team. In the Facebook app, open settings and select Saved. Scroll down to the Collections section and select Create to set up a new folder.
Facebook gives you the option to organize saved posts into folders, each with different permission settings. You can create a personal swipe file or a team collection that allows contributors to add items.
How to Save Organic Facebook Text Posts
To save organic link or text posts on Facebook, click or tap the three dots in the upper-right corner of the post. From the menu, select Save Post and click or tap to select the relevant collection. You can use the same workflow to save both your own and your competitors’ posts.
How to Save Organic Facebook Image Posts
Saving organic image posts on Facebook works the same way. Tap or click the three dots on the post and select Save Post. Then choose an existing collection or create a new one.
How to Save Organic Facebook Video Posts
If you want to save organic video posts on Facebook, you have a couple of options. To save the entire post, use the workflow above to add the post to a collection.
Just want to save the video? Open the video and tap or click to view the menu. Select Save Video to bookmark the content. Later, you can find it in your swipe file. You can also access it from Facebook Watch. Open Watch and select Saved from the top menu.
How to Save Organic Facebook Stories
Facebook doesn’t support saving stories so you’ll need a workaround. Use a screen recording app to capture the story as it plays, and be sure to record the audio.
There are tons of options to choose from for Android or iOS. I like Loom because it works equally well with mobile and desktop screen recording, and it makes sharing easy.
How to Save Facebook Ads
To save Facebook ads, follow the same steps outlined above for saving organic content. Tap or click the three dots in the upper-right corner and select Save Post.
When you save Facebook ads, the call-to-action (CTA) button and formatting both remain intact. That makes it easy to tell organic posts from ads. But it can still be helpful to create a separate swipe file for ads to keep your bookmarks organized.
How to Save Facebook Comments
Save comments on Facebook by adding the post (paid or organic) to a collection using the workflow above. When you save content, you essentially create a permalink back to the post.
Open your collection, find a post you want to review, and click or tap the three dots to the right of any item. Select View Original Post to review the content and all of its comments.
#2: How to Save Instagram Content
Follow the steps below to add paid or organic content to your Instagram swipe file.
How to Save Organic Instagram Image Posts
Saving organic Instagram image posts is easy, whether your organization or your competitors posted them. Find a post you want to save and tap the bookmark icon in the lower-right corner. You have the option to add the post to a collection, which can help you keep swipe file items separate from other saved items.
How to Save Organic Instagram Video Posts
When you want to save an organic video post on Instagram, you can follow the steps above to add the post to a collection of your choice. Alternatively, you can open the video and tap the three dots in the lower-right corner. Then select Save to add the video to your saved items.
How to Save Organic Instagram Stories
On Instagram, the options for saving stories differ a bit for your own vs. your competitors’. To save your own organic Instagram stories, tap the three dots in the upper-right corner. Then select Save Video to download it to your camera roll.
To save a competitor’s Instagram story, choose a screen recording app and use the workflow detailed above for Facebook stories. Then share it with your team.
How to Save Organic Instagram Reels
Whether you want to save your own Instagram reel or one published by another account, the workflow is the same. Open a reel and tap the three dots in the lower-right corner. From the menu that appears, select Save to add it to your saved items. Note that reels can’t be added to a collection but they do appear in the All Posts feed.
How to Save Instagram Ads
To save Instagram feed ads, use the workflow above. You’ll need to screen-record any reels or story ads you want to save.
How to Save Instagram Comments
To save comments on an Instagram feed post or reel, use the workflow above to add it to your list of saved items. Instagram automatically saves the full post or reel with comments intact so you can go back and review them at any time.
To revisit saved items, go to your Instagram profile and open the menu in the upper-right corner. Select Saved to view your full library.
#3: How to Save LinkedIn Content
Whether you want to bookmark paid or organic content, you can add it to the My Items folder on LinkedIn.
How to Save Organic LinkedIn Text Posts
Creating a swipe file for LinkedIn content is similar to the workflow for Facebook posts. To share a text or link post on LinkedIn, click or tap the three dots in the upper-right corner. Then choose Save. You can use these steps to save any content your company or competitors have published.
How to Save Organic LinkedIn Image Posts
Add organic image posts to your collection by tapping or clicking the three dots in the upper-right corner of the post. Select Save to bookmark content by your company or your competitors.
How to Save Organic LinkedIn Video Posts
To save LinkedIn videos, you can repeat the workflow above. You can also save videos while you watch them. In the video, tap or click the three dots in the upper-right corner and select Save.
How to Save Organic LinkedIn Articles
The three dots in the upper-right corner are also your ticket to saving LinkedIn articles. Tap to open the menu and select Save Article. These steps work for your own articles and content by competing brands.
How to Save LinkedIn Ads
When you spot a great LinkedIn ad in your feed, you can add it to your saved items. Tap or click the three dots in the upper-right corner and choose Save. Note that when you save ads on LinkedIn, they’ll look a lot like organic posts. LinkedIn doesn’t save the CTA button or Promoted label so they may blend in with the rest of your saved items.
How to Save LinkedIn Comments
Similar to Facebook and Instagram, LinkedIn preserves the original post every time you add an item to your saved file. That means to save comments, you need to save the post.
To access your saved items, open your profile and navigate to your personal resources. Then select My Items to locate the post and review the comments.
#4: How to Save TikTok Content
TikTok lets you download or bookmark most organic and paid posts so you have two options for saving content. Note that these options only work with the mobile app, not on desktop.
How to Save Organic TikTok Posts
Saving organic TikTok posts couldn’t be easier, as long as you’re using the mobile app. Find a video you want to save and tap the arrow in the lower-right corner. If you’re saving your own video, tap the three dots in the lower-right corner instead. Either way, you can then tap Save Video to download instantly.
TikTok also lets you save videos to a folder. Instead of selecting Save Video, tap Add to Favorites. Then tap Manage to create a separate folder for your swipe file.
How to Save TikTok Ads
Saving TikTok ads is just like saving organic videos. Tap the arrow in the lower-right corner of the ad and choose whether you want to download the video or save it to your favorites.
The TikTok ads you save won’t show the Sponsored label or the CTA button. So if you want to keep them separate from the organic videos you save, create a swipe file just for ads.
How to Save TikTok Comments
If you save TikTok videos to your device, you won’t be able to see the comments. Fortunately, you can review comments when you add videos to your favorites.
To see the comments, navigate to your TikTok profile and tap the bookmark icon. Then select a video to view it in its original state including comments and likes.
#5: How to Save YouTube Content
Saving organic YouTube videos is relatively simple, but bookmarking ads requires a workaround.
How to Save Organic YouTube Videos
To save organic YouTube videos posted by any account, look for the Save button under the video. Then tap or click to add the video to a playlist. You can create a new playlist just for your swipe file so you can easily find memorable videos.
In addition, you can save videos right from your feed. Tap the three dots in the lower-right corner of the post and select Save to Playlist to add it to your swipe file.
How to Save Organic YouTube Shorts
Although you can’t add YouTube shorts to a saved playlist, you have a couple of options for saving the content. You can use a screen recording app like Loom to save the video outside of YouTube.
Alternatively, you can create an external list of YouTube shorts links. Find a short you want to save and tap the Share icon in the lower-right corner. Select Copy link and add it to a list of saved Shorts in Google Sheets or a shared database.
How to Save YouTube Ads
The workflow for saving YouTube ads depends on the placement. If you see a video ad in your feed, for example, you can tap the three dots under the ad and select Save to Playlist.
Other types of ads are trickier to save. Some ads allow sharing but others don’t. If you spot an image ad you want to save, your best bet is to screenshot it and add it to a database. If you find a pre-roll ad you want to save, use a third-party app to screen-record it.
You also have the option to extract links from non-shareable YouTube ads and add the links to your swipe file database. Note that you have to use a desktop browser for this method.
Right-click on a YouTube ad you want to save and select Stats for Nerds. Then make note of the video ID in the upper-left corner and add it to a standard YouTube URL format like so: https://youtube.com/watch?v=[ID].
In some cases, you may be able to find sponsored videos on advertisers’ YouTube channels. But many ads use unlisted videos so extracting the video ID gives you a reliable way to find them.
How to Save YouTube Comments
When you save YouTube videos or share links to shorts, you preserve the original content, comments and all. To review comments on the videos you saved, tap the Library icon in the lower-right corner and look for your swipe file playlist.
#6: How to Save Twitter Content
Saving Twitter content is relatively straightforward, thanks to the Bookmarks folder.
How to Save Organic Tweets
To save organic tweets, add them to your Bookmarks folder. Tap or click the Share button under any tweet by your business or your competitor.
Then select Bookmark from the list of options. Like most platforms, Twitter preserves the original post so you can see all of the replies and engagement when you review your bookmarked content.
How to Save Twitter Ads
When you see a Twitter ad you want to save, follow the steps above to bookmark it. Note that Twitter does retain CTA buttons for saved ads but it doesn’t preserve the Promoted label, which can make it tricky to separate from organic posts in your bookmarks.
To keep them completely separate, consider investing in Twitter Blue. With this subscription option, you can set up folders to organize your bookmarks.
No matter which social media channels your brand uses most, you can use these workflows to save content. Then you can use your swipe file to fuel inspiration or competitive research.
Tag Save Social Media Content;
Want to make better Instagram reels? Looking for editing tips and app recommendations?
In this article, you’ll learn how to make and edit Instagram reels like a pro so you can fully leverage short-form video in your Instagram marketing.
#1: How to Make an Instagram Reel
To create Reels videos, open the Instagram mobile app and tap the plus icon in the upper-right corner to open the Reels camera. Select Reel, and then follow the steps below to record original footage or upload existing video clips.
As you create reels content, keep these best practices in mind:
- Produce content that’s as high-quality as possible. You don’t necessarily need a professional camera but you should use adequate lighting and avoid blurry reels footage.
- Aim to entertain and inform your audience with reels content that resonates. Storyboard your reels content in advance to keep it interesting and relevant.
- Capture your audience’s attention within the first few seconds of your reels to retain viewers. Use movement, captions, and transitions at the beginning to hold viewers’ interest.
- Add your brand’s take on trends or create your own to inspire your audience with your new reels. Think of reels as an ongoing conversation with peers and customers.
#2: How to Record Original Content for Instagram Reels
Before you start recording, choose the timing for your reel. By default, reels are typically set to 15 seconds. To make yours as long as 90 seconds, tap the timing button in the left-hand menu and choose another option.
Next, set up your shot and tap the camera button in the lower-right corner to make sure it’s facing the right direction. Then choose from a number of reels layouts, effects, and speeds:
- Stick with the default full-screen layout for reels or tap the layout button to choose from a handful of split-screen options.
- Record content at the default 1x speed or tap the speed button to make your footage display faster or slower.
- Film without filters or tap the sparkle icon to choose from the many in-app special effects. If you want to film against a green screen, for example, you’ll find it here.
When you’re ready to begin filming, tap the timer icon in the left-hand menu. Set the length for the clip you want to record and select a countdown timer. The countdown will start right away, and the app will automatically start and stop recording based on the time you chose.
If you plan to film multiple reels clips that show transitions like style changes or adding more people or objects to the frame, use Instagram’s built-in transition effects. Before you film a clip that includes a transition, tap the sparkle icon above the Record button.
Then go to the Reels tab and choose one of the transition effects. Toward the end of the clip, do the gesture that triggers the effect and end the clip. When you set up the next clip, use Instagram’s built-in alignment option to create seamless transitions and continuity with the previous clip. It’s also helpful to use the timer to give yourself time to get to the right spot and set up the shots before you start recording.
After filming the first clip, tap the Align button to turn on the feature, and then line up your shot before recording. You can continue to record or add clips until you’ve reached the time limit you set.
Bonus Tips for Creating Original Reels Content
If you’re looking for creative inspiration, these ideas can help you get started.
Did you spot an inspiring reel by another brand or creator? You can add your brand’s insights or spin by remixing reels. While viewing a reel, tap the three dots in the lower-right corner. Then tap Remix This Reel and use the workflow above to add your own take. When you publish your remix, the original video automatically appears alongside your content.
Remixing is great for adding to an existing conversation but it’s not the only way you can get inspiration from another account’s content. In some cases, you can replicate other creators’ shots and pacing while replacing their clips with your own.
To reuse another account’s Reels template, find one you like and tap the Use Template button above their handle. Then tap the Add Media button to upload your own clips. Note that you’ll need to replicate any effects or captions using the editing tips below.
You can also give your business’ own Instagram content more traction by repurposing story highlights in your reels. Choose any story you’ve highlighted on your Instagram profile and tap the Reels icon in the bottom menu. Then select music and use the editing tips below to make your new reel stand out in the feed.
#3: How to Upload Existing Clips to an Instagram Reel
If you’ve already produced one or more clips for your reel, you can easily upload existing content instead of or in addition to newly recorded video. To access your existing video clips, tap the camera roll in the lower-left corner.
Then browse your device’s folders and select the clips you want to feature. You can add as many clips as you like until you reach the time limit for reels, which is currently 90 seconds.
Keep in mind that published reels display in a full-screen format. Whether you plan to create reels using only pre-made video footage or combine it with newly recorded reels video, it’s always a good idea to make sure any existing content has a 9:16 aspect ratio.
How to Add Photos to an Instagram Reel
In many cases, you may want to focus exclusively on video clips. But you also have the option to add photos to your reels. With one or more photos, you can design slideshows or create separation between video clips.
To add photos to your reels, repeat the same workflow you used to add existing video clips. Tap your camera roll in the lower-left corner and select the photo you want to include. Then tap Add in the upper-right corner. By default, reels display photos for 5 seconds each.
Note that any photos you upload will display as still images in your published reels. If you want to add animation or other effects, use the editing tips or third-party apps below.
#4: How to Edit Instagram Reels With Native Instagram Tools
After recording new content or uploading clips, you have tons of options for editing your reels using Instagram’s native creative editing tools. Here are a few to try.
Trim or Reorder Clips
Whether you created new content or uploaded existing video for your reels, you can adjust the timing of the clips. Tap the left arrow to edit clips and then select a clip to adjust. You can tap the scissors icon to trim the beginning or end of a clip, or you can tap the trash can icon to delete a clip. In some versions of the app, you can also tap to reorder clips.
Select Music, Voiceovers, or Voice Effects
To change the audio settings for your reels, tap the Preview button. Then tap the microphone icon to add a voiceover, which allows you to narrate or add more information to a reel.
To add music to reels, tap the music note icon to view the Instagram music library. Here, you can adjust the volume of the original audio you recorded or uploaded and add music or sounds. You can also add voice effects to your own original audio and voiceover.
The Reels sticker tray isn’t nearly as robust as the options available for Stories but it still has some useful additions—like captions. Tap the Captions sticker to transcribe your audio automatically and help viewers watch your reel without sound.
After the Instagram app transcribes your audio, you can tap to correct any mistakes and change the text color and animation style. Then you can tap to move the captions around on the screen.
Add Text Overlays
Captions are just one option for adding text to reels. You can also add overlays by tapping the Aa icon. Enter the text, choose a color, and tap the animation icons to add movement.
Tap Done when you’re finished, and then place the overlay on the screen. To add more text blocks, tap the Aa icon again and repeat the workflow. Then use the timeline at the bottom of the screen to set when and for how long each text block should appear.
Include Special Effects
Reels gives you the option to add special effects as you record clips. But you can also add special effects during the editing process. Tap the sparkle icon to browse and add the available effects.
Filter Your Video
Alternatively, you can add simple filters to your reel. From the main editing interface, swipe left or right to see the available filters.
Draw on Your Reel
If you want to enhance aspects of your reel or call attention to a certain element, tap the line icon to access the drawing tools. You can choose from preset shapes like arrows or add free-form elements to your video.
#5: How to Enhance Instagram Reels With 3 Affordable Third-Party Creative Tools
If you take full advantage of the many built-in editing tools above, you may never need a third-party tool for creating reels. But if you want to add more complex edits or access more exclusive tools, try one of the third-party apps below.
Adobe Premiere Rush
Meta doesn’t currently have any desktop apps for making or editing reels. But Adobe Premiere Rush is a good place to start if you’d rather edit with a desktop app and you have access to Adobe Creative Cloud.
Start by uploading your clips to the app. If one or more of your clips doesn’t fit the standard 9:16 full-screen aspect ratio, you can use the built-in cropping and scaling tools to adjust the display. For example, you can rotate vertical videos or scale smaller aspect ratios to fit the full-screen display.
Then click the Effects icon to create a transition between clips. You can set the length of transitions between each clip and even choose transitions to begin and conclude the reel. You can also add transition graphics to create more of a separation between clips.
To adjust the tones and saturation of your clips, browse the filter menu. You can select different filters for each clip to optimize your reel and help it stand out in the feed. When you’re finished, export the video, download it to a mobile device, and upload it to Instagram.
If you’re seeking more creative direction from an editing app, Canva is a good choice. This desktop and mobile app has tons of templates for reels, many of which you can use to translate your storyboard into short-form video format.
Choose a template that fits your storyboard or your style, and replace the clips with your own. Then edit the text and graphics to fit the message you want to share. You can also add extra clips, adjust the timing, or choose audio tracks.
If you don’t find a template that works for your needs, you can always create a blank reel in Canva. Upload your clips and then click to change the transitions between each clip. You can also adjust the timing of each transition so it lasts up to 2.5 seconds.
If you’ve opted to upload photos to your reel, Canva makes it easy to animate any still images. Click the Animate button in the top menu and choose an animation effect. You can also opt to shorten or lengthen the animation to fit your reel.
Then open the Audio tab to choose music for your reel. You can add separate audio tracks to each clip or keep the music consistent throughout. You can also add fade-in and fade-out effects for smoother audio transitions.
When you’re finished editing your reel, you can export it directly from Canva’s mobile app. Then you can seamlessly publish it to Instagram.
As you start publishing reels regularly, use Instagram insights to monitor analytics closely. Identify the kinds of topics, styles, and effects that drive the most views and engagement so you can keep producing reels that get the results you want.
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Wondering how Instagram’s Pinning feature works? Curious how best to use pinned Instagram posts and reels in your marketing?
In this article, you’ll learn how to pin up to three posts or reels to your Instagram profile grid.
What Is Instagram’s Grid Pinning Feature?
In June 2022, Instagram announced the platform’s new Grid Pinning feature. At first glance, the feature appears incredibly simple. It lets you choose up to three posts or reels to pin (i.e., feature) at the top of your profile grid.
Similar to pinned posts on Facebook or pinned tweets on Twitter, anything you pin to your Instagram profile grid displays at the top of your feed indefinitely. You have to remove pinned posts manually or replace them with another pinned post.
But unlike other social media channels, Instagram allows as many as three pinned posts on your profile grid. That means choosing how many posts to feature, which posts to pin, and in what order to highlight them will take some strategic planning.
We’ll look at some ideas for pinning posts and planning your grid. But first, let’s walk through the process of pinning and unpinning Instagram posts and reels.
#1: How to Pin Instagram Posts to Your Profile Grid
Before you begin, make sure you have the latest version of Instagram. To pin a post to your Instagram grid, open the Instagram app, then open your profile and scroll through your feed. When you find an Instagram post you want to pin, tap to open it. Then tap the three dot menu in the upper-right corner to open the post action menu. From the menu, select the Pin to Your Profile option.
Navigate back to your Instagram profile to confirm that the post was pinned. You’ll see a white pin icon in the upper-right corner of your post, indicating that it’s pinned to the top of your Instagram grid. (Note that the pin icon replaces any other icons your post may have displayed such as video or Reels icons.)
To pin up to two additional posts (i.e., three total) repeat the workflow above. Scroll through your profile to find the other posts you want to feature at the top of your grid and tap to pin them.
Your most recent Instagram posts automatically display after any content you’ve pinned. That means you can devote an entire line of your grid to pinned posts or select just one or two to highlight.
As you choose posts to feature, pay attention to the order in which you pin them. The post you’ve pinned most recently appears at the very top of your Instagram grid. So what do you do if you want to keep a pinned post in the upper-left corner while adding one or two more to the top of your profile grid?
How to Unpin Instagram Posts From Your Profile
First, you’ll need to unpin the post you want to highlight at the top of your profile feed. To unpin a post, open it and tap the three dots in the upper-right corner to view the menu. Then tap Unpin From Profile. Go back to your grid to confirm it no longer appears as a pinned post. Instead, it should revert to its default spot in the chronological feed.
Now you can go back and pin the posts you want to highlight—taking care to pin the posts in reverse order. Save for last the one you want to feature at the very beginning of your feed.
Keep in mind that Instagram limits accounts to three pinned posts. If you attempt to feature a fourth post, you’ll see a Pin Limit Reached notification. If you want to pin the post anyway, tap Confirm.
When you tap Confirm, the post instantly appears in the upper-left corner of your feed. At the same time, the oldest pinned post (the rightmost pinned post) automatically becomes unpinned and returns to its spot in the chronological feed.
If you do want to replace an older pinned post but also want to adjust the order, tap Cancel. Then follow the steps above to unpin select posts and repin content so it displays in your preferred order.
#2: How to Pin Instagram Reels to Your Profile Grid
Instagram’s Grid Pinning feature allows you to pin any feed post to your profile. That means you have the option to feature a selection of photos, videos, and reels at the top of your Instagram feed.
To pin a reel to your Instagram feed, follow the same steps described above for pinning photos and videos. Select the reel you want to feature and tap the three dots in the top-right corner to view the menu. Then select Pin to Your Profile.
Note that Instagram currently supports pinning posts to the main feed only. That means aside from the main grid, all tabs automatically display content in chronological order so you can’t choose reels to pin to the top of your Reels grid, for example.
How to Unpin Instagram Reels From Your Profile
To remove a reel from its featured spot at the top of your feed, select the post and open the menu in the upper-right corner. Then select Unpin From Profile. As long as it remains on your profile grid, you can go back and repin it to the top of your feed at any time.
But it’s important to note that you can’t pin Reels that aren’t posted to your profile grid. For example, if you’ve published a reel to the Reels tab only and opted not to add it to your profile grid, you won’t have the option to pin it.
If you anticipate wanting to feature a reel on your profile grid—even temporarily—make sure to select the Also Share to Feed option when publishing your content. It isn’t possible to add reels to your Instagram feed retroactively.
Pro Tip: Here’s a helpful hack. Once you pin a reel to the top of your feed, you can tap to remove it from your profile grid at any time. As long as it’s pinned, it will continue to appear at the top of the feed. Once you replace it with another pinned post, it will disappear from your feed and appear on the Reels tab only.
#3: How to Use the Instagram Grid Pinning Feature in Your Marketing
The Instagram Grid Pinning feature gives businesses a valuable new way to highlight posts. So how should your brand use it to draw attention to key content? Work with your team to decide how many posts to pin and how often to rotate them. Here are a few things to keep in mind:
- Align pinned content with your brand’s marketing plan. For example, if you’re promoting a limited-time offer, pinning a relevant post is a great way to give the offer added visibility.
- Avoid leaving the same pinned posts in place indefinitely. Remember that profile visitors see pinned posts first, which means your grid can look stale if the three top posts never change.
- Review pinned posts on a regular schedule such as every other week. Even if you don’t have other time-sensitive content to promote, you might consider rotating evergreen posts.
- Check pinned post analytics and test pinning different numbers of posts to see what works best for your brand. By reviewing results regularly and optimizing your approach accordingly, you can maximize the value your brand gets from this feature.
What kinds of posts should you pin to your business’ Instagram grid? Here are 10 content types to consider highlighting.
Is your business promoting a discount, event, product, or service that will only be available for a limited time? By pinning limited-time specials to your Instagram grid, you can make it as easy as possible for new and existing customers to find your current offers.
For example, this @hellofresh pinned post highlights a limited-time contest. The post caption explains the prizes and includes a URL that customers can visit to get details for entering the contest. By pinning just one post, the brand effectively spotlights the event while allowing the rest of the feed to display chronologically.
New Product Launch
Are you adding a new product or service to your lineup? In most cases, you’ll probably publish multiple Instagram posts or reels to promote your new offering. By choosing one (or up to three) to pin, you can give your product launch extra visibility and ensure that existing and potential customers see your big news.
Below, the two @daiyafoods pinned posts highlight the brand’s newest plant-based cheese products. Both posts are reels that introduce the products, suggest recipes, and include calls to action (CTAs) encouraging users to learn more by tapping the link in the brand’s bio.
Why give brand-new products and services all the attention? Instagram’s Grid Pinning feature is also a great option for increasing awareness of existing offerings. Reels and videos that share a simple tutorial or show customers how to use a service can work particularly well here, as they provide tons of value.
Below, the second @squarespace pinned post showcases the website builder’s @unfold link in bio tool. The video includes a walkthrough that gives customers a quick overview of the product and helps them envision how they’d use it. Since it’s a collaborative post, users can easily tap to visit @unfold’s Instagram profile and learn more.
Has your brand launched a content series on another platform like YouTube, TikTok, or Spotify? Pinned Instagram posts are ideal for cross-promoting content on other channels. For best results, make sure the post you pin includes all of the essential details—like where to find the content and why followers should check it out.
This third @squarespace pinned post highlights the brand’s audio series, Making It. The video highlights some of the series’ guests, while the caption includes a hook for small business owners and a CTA pointing followers to the brand’s profile link.
Does your business promote various sets of products or services for different seasons? Whether you’re announcing a seasonal sale or launching a brand-new product, pinning seasonal posts is still a smart way to drive awareness and conversions.
Below, two @fitbit pinned posts highlight seasonal content: accessories for Pride month and summertime. Both posts target brand awareness, introducing customers to seasonal options and asking them to share their preferences.
Has one of your reels gone viral or has one of your Instagram posts gotten a ton of traction? When you pin your most popular content to the top of your Instagram feed, you get a chance to showcase what your brand can achieve.
If you’re actively seeking partnerships with other brands or influencers, pinning top content can be a smart move. It helps make a good impression on potential partners and gives them an idea of your reach and engagement.
Press and Accolades
Do you want to give potential customers a great reason to do business with you? Accolades like press features and industry awards provide social proof, which can positively influence people’s decisions. By pinning this kind of content, you can make sure these posts are the first ones potential customers see when they visit your profile.
For example, two of @thetravel_mechanic’s pinned posts (pictured below) highlight press features. The first pinned post includes a video of the travel agent’s piece on a local broadcast station, and the third post features her quote in a national newspaper. Both pinned posts work together to showcase the travel agent’s expertise.
In most cases, your team might opt to pin posts and reels that showcase your brand’s creative content. But pinning user-generated content (UGC) can also provide value to your brand and your customers.
By pinning user-generated photos and videos, you can give followers a better sense of how customers already use your products and services. UGC can also help build trust and authenticity—two elements that can be challenging to establish with branded content alone.
Whether you want to showcase evergreen content or highlight limited-time offers, pinning Instagram posts can help you reach your marketing goals. Use the tips above to develop a strategy for featuring posts and reels so you can build the ultimate Instagram profile grid for your brand.
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